Brand Identity - Guidelines, Principles and Graphic Elements
The brand Identity principles and guidelines provide you with a clear system to work within, and contain all the basic information you need for the creation of marketing materials. They are the tools to build a consistent impression of the Electrolux brand. By following these guidelines we will all contribute to the building of a stronger, more interesting and well-known brand. It is essential to maintain a high level of integrity and adherence to these guidelines in the use of the Electrolux brand.
Electrolux ECVS Brand Identity Principles
Our identity has to be clear and consistent through every consumer experience of Electrolux. We must offer smart and new solutions to everyday problems, as well as a design and personality that is distinctive. For us to succeed, our products, the product designs and marketing communications must be expressions of that same idea. The graphic identity is the most important element in this process. As a standard, the components for Electrolux marketing materials will be provided by Electrolux Central Vacuum Systems (ECVS), Webster City, Iowa. You will have the fi les provided to you for translation and specifi c publication. In the event that a tactical marketing item is required for your market, please submit a request for Electrolux Central Vacuum Systems’ participation in such activity.
If you have any questions on materials or design we are available to address your concerns. The use of these guidelines and Electrolux design style, logotype, identifi er shapes and brand language are to be used for materials containing Electrolux branded products only. Marketing materials for other products may use the Electrolux styling if and only if they are placed with Electrolux branded products and the material itself is dominantly Electrolux.
If at any time we view improper use of the Electrolux brand we will address these issues with you immediately and expect full cooperation on resolving any issue.