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Laguna Brand Identity Presentation
Keen’s development of the Laguna logo is an evolution of the current one. Laguna is a strong brand with a good reputation and this brand recognition needs to be maintained, so a radical departure from Laguna’s current logo is not recommended.
The letterform of the current logo, however, is very Thai. Laguna is expanding to other countries in the region, so this aspect needs to be redeveloped to cater to a wider market and make the brand look more international while maintaining an Asian essence.
By tweaking the logo we have made it more sophisticated and elevated its look to that of a premium brand.
Action America brand Guidelines
Often it’s the most trying events that unite the greatest causes, bringing different groups with common goals to the same table.
With a collective voice and a united front, diverse organizations stand to create a movement far larger and more powerful than the sum of their separate parts.
Durban University of Technology Brand Identity Guidelines
Welcome to the revised corporate identity guidelines for Durban University of Technology. This identity has been developed by staff and students of Workspace - Work Integrated Learning Design Studio in response to a strategic repositioning plan developed in 2011 and approved by Council in March 2012.
This identity is intended to provide a new platform on which we as TEAM DUT can collectively reposition how we present ourselves to our respective target markets.
This logo and visual identity has been designed to work in tandem with a modular design system, based on the square, with the idea of presenting a unified and single-minded visual voice across a wide range of uses and formats whilst retaining impact.
It is safe to add that no identity is ever complete and that we understand that brand building is an ongoing exercise, in which an identity is constantly being refined.
Duke Energy brand standards
Brand Identity Design Collection
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