A strong and recognizable visual identity is essential to building awareness and recognition for NCJW. These Graphic Guidelines were created to ensure that we represent NCJW consistently and effectively across all of our communications. They explain and demonstrate appropriate use of our logos, tagline, style, and the components of our Visual Tool Kit.
Careful use of these guidelines will reinforce the truths, or pillars, that have guided our work for over a century: our pioneering spirit, our commitment to Jewish values, and our ability to act as both thinkers and doers. They also support our distinctive personality traits:We are compassionate, courageous, and powerful. These qualities should permeate the content and design of all of our communications.