These guidelines have been designed to help those involved in managing the UFS College corporate identity, to ensure the application of the basic elements – logo and logotype – is consistent and follows the same basic principles.
These guidelines have been designed to help those involved in managing the UFS College corporate identity, to ensure the application of the basic elements – logo and logotype – is consistent and follows the same basic principles.
The consistent application of logo, colours and typography on stationery, literature and advertising presents a major opportunity to raise awareness of UFS Colleges and to create a favourable impression of development amongst prospective students, current students and staff. It is important therefore that the guidance provided is followed.
In order to create a consistent corporate image, the corporate logo must not be altered or modified in any way. Master artworks of the logos have been provided in several formats on cd. Each of these formats can be used within specific application programmes on either Mac or PC.
To prevent costly errors it is important that any artwork is approved by the Director of Communications or Brand Guardianprior to production.