Each time someone at Kent State University communicates with the public, it affects our reputation – publications, websites, letterhead, business cards, newsletters and even Facebook posts all contribute to building a great Kent State brand.
An institution’s visual identity externally reflects not only its style and character, but also its traditions, strengths and values. Internally, the visual identity conveys a sense of pride and commitment to a common mission. A comprehensive visual identity program projects a message of cohesiveness, leveraging the strength of the university across all audiences.
The elements of such a program include this Guide to Visual Standards, the Guide to Social Media, the Guide to University Style and Guide to Web Standards. The following guidelines will help you apply visual elements consistently and accurately, in combination with consistency in editorial style (see Guide to University Style) and message.
Of course, no guide can cover all possible situations. If you have questions about the material included here, please contact the associate vice president or the executive director of creative services at University Communications and Marketing.
How to Use This Guide
University Communications and Marketing created this guide to help those who design and produce communications that represent the university. In addition to University Communications and Marketing, the offices listed in Campus Resources can be helpful to you in preparing your communications. If you are working with off-campus designers, please provide them with a copy of this guide for reference.
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