The visual identity of Edith Cowan University (ECU) is an integral part of it’s image. The image of the University is expressed not only in the name, logo and colours of its stationery and signage, but also in all printed material concerning each of the campuses, in the buildings - their location, furnishings and maintenance, the rites of passage within faculties and departments, and the communications between students and graduates both on and off campus.
This guide presents the key elements of the ECU corporate visual identity and the guidelines for their use.
In order for the identity to be as effective as possible, the visual identity must be consistent. This can only be achieved if the rules and specifications are observed. No deviation, should be made from the standards laid down in this Manual without approval from the Office of Marketing and Development.
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