This document describes the Pratt logo, slogans, colors, images and tools that make up the Library’s graphic identity. It also describes guidelines that show how to use these elements. Adhering to these Identity Guidelines will ensure the Pratt communicates in an organized and cohesive way across it’s many departments and efforts.
These Identity Guidelines together with the downloadable templates and artwork available on the intranet make up a tool kit that will make possible Pratt communications that are high quality, consistent, and clearly labeled.
Why is it important to consistently and clearly identify ourselves? Primarily so that our customers understand the full breadth of our offerings and how they fit together. But also, so that the Pratt can receive the recognition and good-will from the array of excellent services provided to the community. This recognition repeated over time leads to a reputation for excellence.
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