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The members of the University of Delaware community, including our outside partners, are stewards and storytellers of this great University. Our task is to articulate and herald its unique identity to the world. The University of Delaware Brand Style Guide is designed to help all those working at and with UD to be the best ambassadors of its image, reputation and story throughout the world.

Life is unique as a church because we provide Christ-life discipleship in a relational setting to people from Gen X and Y who desire to live their faith—not just talk about it. Visually and in all creative efforts we want to establish a clean and uncluttered environment. The Life brand should represent freedom, clarity and organization with organic elements of expression such as an occasional brush stroke or hand-drawn line. Public-facing materials should never be dark, heavy or overly busy. All materials should be clear, concise and consistent with clean typesetting and plenty of room to breathe.

Understanding a brand
Brands are a promise you make to your customer. It’s a promise based on what they expect to receive when they hear or see your name. Historically, brands were primarily symbols used to identify products and services; today, brands carry more meaning. The Concur brand is the relationship between us, our stakeholders and the public. Like any relationship, it is based on every interaction.

The core areas that define our practice are movement, environment and identity.

Our work covers wayfinding, urban environments, information systems, brand strategy, consultation and communication.