Reef Trust Branding Guidelines 2020

Introduction The Reef Trust is an innovative mechanism designed to consolidate investment in the Great Barrier Reef and deliver funds strategically to maximise outcomes for the health and resilience of the Reef. In collaboration with natural resource management regions, business, the non-for-profit sector, industry and the community, the Australian Government s Reef Trust seeks to address the highest priority threats to the Reef through critical areas of investment improving water quality and coastal habitat along the Great Barrier Reef, controlling outbreaks of crown-of-thorns starfish and protecting threatened and migratory species. The Reef Trust logo is a key mechanism for recognising the involvement of organisations, industry, the community and the Australian Government in the management and protection of the Great Barrier Reef through the Trust. Correct and consistent branding of the Reef Trust through the logo maximises the recognition of the work being delivered, and allows investors, partners and delivery organisations to promote their involvement in the Trust. The logo must be used as supplied and documented in these guidelines. The Reef Trust branding guidelines apply to all materials produced for projects funded and delivered through, and in partnership with, the Reef Trust. The guidelines are to be used in conjunction with the Australian Government branding guidelines