Sgu St.George'S University Brand Identity Guidelines

OUR BRAND

We are innovative. Since our founding 40+ years ago, St. George’s University has been an industry disruptor, evolving from humble beginnings to become a top medical institution. We pioneered the concept of international medical education with a personalized approach to learning and remain at the forefront of educating students to meet the demands of the modern practice of medicine.

We are personal. No matter where you're from, our goal is to make you feel like you've found your home. St. George’s University’s inclusive campus has welcomed students and faculty from more than 140 countries. They enjoy an atmosphere of mutual respect that not only listens to but encourages the exchange of ideas and perspectives. Students also benefit from an intimate learning environment and from regular interaction with their professors and colleagues. This dedicated support—from the admission process all the way through graduation and beyond—is
essential for their academic and professional success.

We are distinguished. As the number one provider of new doctors to the US healthcare system, St. George’s University aspires to be the gold standard of international medical education.

We stand above the rest as the premiere Caribbean medical school with students and graduates whose performance is on par with or better than their US counterparts.
Our brand presentation should reflect the outstanding quality and value of the education, facilities, and opportunities available to our students and reflect the sophistication and excellence associated with the SGU name. Effective marketing and communications will demonstrate a modern, sleek look, mirroring the high caliber of experience that students will receive. These materials must also be engaging and relatable to our key audiences. Our quality will translate through all areas of our brand presentation—design, photography, print production, and digital experiences.