Tke Move Beyond Brand Book |
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8.12 Mb |
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Our visual language
Design at TKE is beyond the visual. Our design brings us close to people, and brings them close to us. Our design is there to build bonds, not to dictate rules.
It is not one way, and not stagnant. It is not a statement, it is a dialogue—between us and our users. It is there when you need it, and inconspicuous when you don’t. It is bold when it needs to be, to guide, to inspire. It opens doors for users of all kinds without barriers or friction.
It is as flexible as it is powerful, as adaptable as it is solid. Its modularity and scalability allow it to be reliable, intelligent and intuitive, just like we are.
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