Uncw Brand Identity Guide 2021

Welcome to UNCW’s Brand Identity Guide (BIG)! The Office of University Relations (OUR) is pleased to present these brandingrelated guidelines and tips to help maximize the effectiveness of university messaging at every turn.

The elements outlined in the following pages represent the university’s commitment to a unified brand identity that serves as a visual representation of our university’s excellence -- while providing flexibility so campus units retain individuality within this strategy. These guidelines apply to all printed and electronic materials that represent the university to its constituents, both internally and externally.