Upac University Of The Pacific Brand Guidelines

The University of the Pacific brand is not just a name, logo or motto. It is, and always will be the positive impact the university has on its students and the region.

It is important to note that from a branding perspective, the structure outlined in these guidelines is strategic, intentional and an important piece to the success of the University’s overall branding objectives.

Every time we communicate, whether it’s posting on social media, sending promotional material by mail, or talking with prospective students directly, people form opinions about Pacific based on their interactions with us.