Moreton Bayislands Visual Identity Guidelines

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These are the Moreton Bay and Islands visual identity guidelines.
Our visual identity is made up of several elements, all of which come together to represent the region in a distinct and memorable way. These elements have been uniquely crafted to reflect what is at the heart of our brand.
The purpose of this document is to provide a set of rules and guides that will ensure our visual identity remains consistent, ownable and unique. Used correctly it will help us to tell the Moreton Bay and Islands story and will ensure that those who interact with the region understand who we are and what we are about.

CONTENTS
Introduction   3
Brand summary   4

Brand elements
Logo mtroduction   6
Brand architecture: logo variations   7
Logo minimum sizes   8
Logo clear space   9
Logo backgrounds: colour and imagery   10
Incorrect use of logo   11
Communication heirarchy   12
Working with other logos: council lockups   13
Working with other logos: operator partnerships   14
Working with other logos: operator endorsements   15

Master logo colour palette   16
Secondary logo colour palette   17
Support colour palette   18
Backgrounds and headline colour use   19
Typography   20
Photography: people   21
Photography: place   22
Photography: (Mails   23

'M' icon as hero image container   24
'M' icon as image container within documents   25
'More Than' device: introduction   20
'More Than' device as a headline starter   27
'More Than' device as a headline prefix   28
'More Than' device as an arrow   29
'More Than' device as an image container   30

Application examples
'M' icon as hero image container   32
'M' icon as image container within documents   33
'More Than' device as a headfine starter   34
'More Than' device as a headfine prefix   35
'More Than' device as an arrow   30
'More Than' device as an image container   37
Operator partnerships   38
Brand extensions   39

Appemfix
Logo naming system   41
Logo filing structure   42

Further information & Terms and Conditions   43