NEW YEAR. NEW LOOK. NEW BRAND.
What better time than our 20th anniversary to celebrate Celebrity’s history of award-winning service, cuisine, and our new, brand-defining Solstice Class.
These Brand Identity Guidelines have been created to assist you, our team members, our marketing partners and our travel partners—providing you with the background knowledge and hands-on tools necessary to help to build and enhance the new Celebrity brand. Our collective goal, is to communicate one consistent brand voice and vision across all mediums—worldwide.
EMBRACING DESIGN
We seek to reframe our brand as more relevant to a design-conscious audience.
And it’s something that we’ll accomplish by being more outward with our design rich hardware, incredible personal service, fine cuisine and unique onboard experiences that cater to the more sophisticated, modern cruiser.
So how can we describe our cruise experience in a way that sets us apart from the pack? We’ll learn from those who have succeeded before, leveraging aesthetic and messaging cues from upscale hotel chains, fine restaurants and resort spas to build a new face for our brand.
One that builds on our existing brand but ventures into new territory.
One that heroes our specific hardware and software to differentiate us.
One that makes existing cruisers feel more modern and, at the same time, makes our expanded target feel like we clearly understand what they’re about.
One that clearly pays off—Designed for youSM.
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