A brand is a story. A story is a brand. It’s who you are and what you do and what you’ve done. It’s also what people say behind your back. This is a brand book, and so it is also a storybook. Its purpose is to assist in telling the Shuswap’s story and to ensure brand consistency.
Shuswap Brand Book
It establishes guidelines for the utilization and deployment of Shuswap’s brand. Our brand’s strength and significance is created only through consistent, effective usage over time. This document provides the guidelines and best practices that will ensure our brand and story are heard, remembered, retold and acted on.
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