MTN Foundation is a division of the MTN Masterbrand. These guidelines address the visual representation of MTN Foundation Brand Positioning through the interpretation of typography, colour, imagery and illustrations. When we do not adhere to these guidelines it undermines the brand strategy and creates confusion around what the brand stands for.
Brand Essence MTN Global Brand Y’elloprint Introduction
1. Identity Guidelines
Identity Controls
2. Tone & Manner
Colour Palette
Typography
Photographic Philosophy
Photography
Illustrations
Illustration Controls
3. Grid Guidelines
Vertical Print Formats
Vertical Print Formats / Grids
Horizontal Print Formats
Horizontal Print Formats / Grids
Outdoor Formats
Outdoor Formats / Grids
Print Formats / Exceptional
Outdoor Formats / Exceptional
Building a Print Ad / Corporate
Building a Print Ad / Retail
4. Print Collateral
A-size Brochure
Corporate Print Ad
Retail Print Ad
A2 Poster
A-size Flyer
Tent Card
5. Stationery
Corporate Folder
Business Card
Letterhead
DL Envelope
Complimentary Slip
A5 Notepad
CD Cover
CD Sticker
6. Foundation Collateral
Laptop Trolley Bag
A5 Moleskin Diary
Pen
Portfolio Bag
Cheque
Golf Shirt
Cap
Lanyard
USB Stick
7. On-site Collateral
Pull-up Banner
Portable Shades
Parasols
Table Cloth
Press Backdrop
Telescopic Banner
8. Signage
Temporary Directional Signage
9. Co-Branding
A-size Brochure
Print Collateral
Outdoor / Pull-up Banners
Outdoor / Billboards
10. Electronic & Digital Media
Temporary Directional Signage
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Domenica, 10 Giugno 2012 23:41
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Giovedì, 30 Dicembre 1999 19:00
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