PURPOSE OF GUIDE
This guide is designed to help you in your use of Tyson Foods, Inc., logos and other Tyson Foods trademarks. It contains information regarding many of the areas in which our trademarks are used. Please use it as a reference tool.
THE BENEFITS OF STANDARDIZED COMMUNICATION OF THE TYSON BRAND
Everything counts because everything communicates. Our Tyson Foods, Inc., logo represents who we are to the outside world, and is our strongest tool in building a strong company brand image and equity.
Building a strong image begins with our corporate identity logos. If our customers and consumers are familiar with our logos and brands, that familiarity builds loyalty and trust. On the other hand, if we are always changing Introduction
how we use our logos, customers and consumers may become confused and disconnected from our company and brands.
We want the Tyson Foods name to stand for quality and trust. Whether we use our logos on trucks, buildings, or premium items, it is important that we all use them correctly. In a sense, we are all brand managers, and it is our responsibility to be sure we communicate a consistent, uniform image to our customers and consumers.
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