DHL Internet Style Guide

Published in PDF Brand Identity Guidelines Download Recommends

DHL has redefined and redesigned its brand identity – as can be seen in new print publications, advertising material, corporate wear, etc. Clear guidelines for the visual appearance of the brand in all analogue and digital channels are essential for an integrated DHL brand experience – towards the customer as well as internally. The redefined guidelines for the analogue world are now transferred to the DHL online experience and appearance.

The goal of the new DHL web design is to create easy- to-use websites that represent the brand’s values in line with their supporting corporate design guidelines. The focus of the design lies on simplicity, clarity and layout consistency for a benchmark and state of the art user experience.

This does not necessarily mean that DHL’s digital media must all be designed completely identical in terms of structure and layout. But the consistent use of a framework of basic rules and elements must assure a consistent “look and feel” for both: brand- and user experience.

About this document

This design style guide describes the basic design and layout elements applied in the redesign of DHL.com. They are based on the overall DHL brand design guidelines. In cooperation with DPWN Corporate Branding, some media-specific adaptations have been added to cover the special needs and implications for the design of web based screen applications.

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