IC Bus Internal and Campaign Branding Guidelines

Published in PDF Brand Identity Guidelines Download Recommends

We're different

No matter what, we always have our customers' backs. On top of making the best buses in the world, every employee delivers service that goes beyond the bus itself. It’s part of the reason we have the best employees in the world. And it’s why customers know we always have them in mind whenever we make a decision that may impact them. This is what separates us from the competition.

Today, we embark on strengthening our leadership role. So as we move forward, let there be no confusion:

We are IC Bus
WE ARE THE LEADER BECAUSE WE GO BE YOND THE BUS ITSELF
Beyond delivering the best buses in the world, we’re the industry leader because of all of the ways we cover the customer. For over 90 years, we’ve had a purposeful design across all of our products and service offerings. These include providing a complete bus diagnostic check-up computer system (Bus ISIS®), an expansive parts distribution system to help maintain buses after purchase and an unmatched dealer network which provides 24/7 support
for customers before, during and after purchasing a bus.

WE ARE THE LEADER BECAUSE WE STA Y AHEAD OF THE FIELD
Through purposeful innovation, we are able to keep our customers on the cutting edge of the industry. We’ve led the industry with buses that have integrated bodies and chassis. We were the first with a hybrid school bus. And our MaxxForce® engines with Advanced EGR are the solution for emissions requirements which keeps the hassle and burden of compliance off the customer. Our buses are different because they’re ahead of the competition.

And now you can look forward to a dedicated effort to spread the word even further throughout the land that IC Bus is the leader for all of the above reasons and more. You’ll find here an enhanced brand strategy, logo guidelines, advertising and more toward this effort.

All of which show our customers we’ve got them covered.

It’s all part of the difference we make at IC Bus.