Your brand identity is an extremely valuable and important asset. Its use, distribution, and implementation must be carefully governed in order to maintain consistency in your brand communications, present a unified image, and build brand awareness.
Your brand identity is an extremely valuable and important asset. Its use, distribution, and implementation must be carefully governed in order to maintain consistency in your brand communications, present a unified image, and build brand awareness.
Primary Identity
Your Primary Identity, shown on this page, is comprised of custom letter forms and proprietary design treatments that are unique and were created to represent your brand.
When developing new communication elements—like labels, print collateral, ads, electronic media, etc.—it is preferred that your Primary Identity be used.