As one of the longest-running youth volunteer initiatives in America, Trick-or-Treat for UNICEF has a deep-rooted history of child empowerment. On Halloween night in 1950, the original “kids helping kids” program launched, as girls and boys across the nation collected coins to aid children still affected by World War II. This humble effort was the beginning of a yearly tradition dedicated to ending the unnecessary suffering of the world’s most vulnerable children.
Today, the mission still resonates, with the Trick-or-Treat for UNICEF brand as fresh and relevant as ever. The brand remains engaging for children with the addition of our new character choices, while still evoking a sense of nostalgia in parents and teachers (our secondary audience).
Trick-or-Treat for UNICEF’s identity conveys a powerful message. To children, it introduces the freedom of individual empowerment: each box representing an opportunity to make a unique and positive difference in another child’s life. To parents and teachers, it remains the embodiment of credibility: a time-tested tool that helps kids become motivated, active global citizens while simultaneously teaching the fundamental value of helping others.
With this new identity system, and a brand firmly ensconced in American culture, the U.S. Fund for UNICEF is uniquely positioned to own the entire month of October.
Downloads:
Information
الإنشاء
الجمعة، 12 نيسان/أبريل 2013 08:13
Changed
الخميس، 30 كانون1/ديسمبر 1999 19:00
Version
الحجم
4.50 Mb
أنشئ بواسطة
BrandEBook.com
Changed by
الملفات
2
الترخيص
السعر