First impressions — even subconscious ones — are often indelible. They powerfully shape the decisions of the very individuals and institutions
Our various communication materials— invitations, brochures, publications, posters, gift items — are sent out daily into the world, where they are seen and read by thousands. Some of these recipients will be friends of the university, and know it well. Others will be forming that all-important first impression.
These communications — no matter how ordinary and straightforward the content — reflect something fundamental: the identity of our institution. Appropriateness of tone, clarity of style, and overall professionalism are all of paramount importance. Each communication either strengthens or weakens LAU ’S public image and visual identity.
In close partnership with LAU ’s internal and external constituencies, the Marketing and Communications Department (MarCom) conducted an extensive research aimed at identifying a vivid, well-defined profile — a brand — that captures the university’s unique qualities and strengths, and can serve as the imprimatur for campus communications in the years to come.
To create a coordinated and consistent appearance for all communications (internal and external), the university partnered with Mind the Gap, a professional branding agency, to develop a set of guidelines. These guidelines clearly lay out the LAU style for use across our entire range of communications – from print and online publications to office stationery and event invitations including web design.
Since effective branding requires consistency of tone and design, this style guide might impose certain visual constraints. Like rules of grammar and usage in a good verbal style guide, however, these constraints should not limit or inhibit the range, vigor, or variety of our communications.
The working team at Department of Marketing and Communications is ready to help with any questions related to the university’s visual identity or the guidelines set out in this manual.
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الخميس، 01 آب/أغسطس 2013 22:59
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الخميس، 30 كانون1/ديسمبر 1999 19:00
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