Our Time to Shine
“Model, inspire, reward and celebrate intellectual pursuit, creative and confident inquiry, and active engagement with the world around us as our highest order of responsibility and joy.”
Those words, from our UNC Asheville Strategic Plan, reflect the core values and inquisitive spirit of this vibrant university. It was with the same sense of responsibility and joy that we embarked upon a journey to define and refine the University brand— an exercise that will allow us to speak to the world with one confident voice about the amazing things happening at UNC Asheville.
In today’s increasingly cluttered marketplace, it is critical that we be able to tell the UNC Asheville story in a compelling and consistent way, not only to the high-caliber students and faculty we are recruiting, but also to the legislators who influence our funding, the donors and friends who give generously of their time and resources, and the businesses and organizations whose partnerships are so vital to our success.
The central theme of our brand campaign—Seriously Creative—was a grassroots effort. The ideas and stories and emotions that informed it came from countless hours of discussion and surveying of hundreds of members of the campus community, from the newest freshmen to some of the oldest alumni.
Seriously Creative reflects a recurring theme from all of those conversations: That creative expression is an inherent part of the UNC Asheville academic experience. From a team of faculty members developing a topical cluster course to a group of students designing a cross-disciplinary service learning project to aid the health outcomes of school children, the people of UNC Asheville approach our daily work with free and open minds and a high regard for the benefits of collaboration.
Now, with this brand manual, all the people who helped build the brand will be equipped with the words, the images, and the guidance for articulating the Seriously Creative brand in their own work. It is our brand to live with responsibility and joy.
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الإنشاء
الخميس، 01 آب/أغسطس 2013 23:39
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الخميس، 30 كانون1/ديسمبر 1999 19:00
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4.35 Mb
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BrandEBook.com
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1
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السعر