With every interaction, we make an impression. Whether it is a conversation, a smile, a sign or a community initiative, our decisions, our actions and our communications should convey what the Y stands for and the benefits we offer. The more intentional and consistent our interactions are, the more powerful our promise to strengthen community becomes.
We are well on our way to becoming an organization that not only has a familiar name, but also provides a consistent experience for everyone that encounters us. Together, we are shaping perception, further engaging members and participants, and increasing the support we need to carry out our promise.
YMCA of the USA Graphic Standards Guide
Our brand is a valuable asset. It is the essence of who we are and it must be used consistently and protected fervently. Doing so is our shared responsibility. That is why the YMCA of the USA created the Y Graphic Standards Guide. Since its initial release in July 2010 we’ve received many thoughtful comments and suggestions for improving and clarifying these standards, and have created an updated version with that feedback in mind. Please know that the standards have not changed. Rather, we’ve worked to make them clearer and more useful by including:
New intellectual property policy and sublicense protocol
Graphic standards for strategic relationships and donor/sponsor recognition
Guidance for developing illustrations and other visuals
Creative guidance on apparel design within the visual framework
Additional brand compliant visual examples
Your work is inspiring. With this updated Gu ide, we hope to further every YMCA’s ab ility to help our Movement consistently advance the Y’s caus e while protecting our most precious ass et: our brand.