Welcome to the JWSeagon Brand Guidelines manual. We created this book so that all JWSeagon employees, partners and customers would have a clear set of guidelines for producing, programming, designing or writing anything related to JWSeagon. This consistency in communications is what good brand management is all about.
We are a dynamic organization, and accordingly, the identity guidelines are intended to be liberating rather than restricting. This manual covers basic guidelines and provides a range of examples from which we can extract the direction needed to accurately represent JWSeagon in any situation.
Adhering to a set of identity guidelines doesn’t mean we have to sacrifice creativity or originality. We should all feel free to use these rules and our different personalities to add colour and depth to the JWSeagon brand. As our company grows, communicating a consistent JWSeagon message becomes even more important.
Thanks for taking the time to get familiar with the identity principles outlined in this summarised manual. Your commitment to JWSeagon brand consistency is greatly appreciated.
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