BRAND OVERVIEW
As our primary public face, the BC Hydro For Generations brand is concerned not only with the day-to-day business of meeting the needs of our customers, but also with communicating a highlevel and enduring vision for energy education, the environment, and our collective energy future.
While the Power Smart brand shares a great deal with its parent brand, its purpose is specific to providing helpful, pragmatic, and simple ways for meeting individual and collective energy conservation goals.
BC Hydro For Generations
Visionary, Enduring, Responsible
BC Hydro is building a legacy by securing sustainable sources of energy and providing consumers with consistently reliable and valuable service for generations to come.
Use for:
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The day-to-day business of serving our customers
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Communicating our long-term vision and goals for BC
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Talking about safety, improvements, upgrades, construction, and outages
Power Smart
Tactical, Pro-active, Practical
Power Smart programs provide simple and practical options for home and work that conserve energy, save money, and preserve the environment.
Use for:
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Energy-efficiency programs and offers
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Tips and tools for saving energy at home and work
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Energy and waste awareness campaigns
Downloads:
Information
Created
Monday, 20 October 2014 08:00
Changed
Thursday, 30 December 1999 19:00
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11.58 Mb
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BrandEBook.com
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7
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