Microsoft® Offi ce has a tremendous history and strong brand equity in the minds of our customers. With the Microsoft Offi ce “12” release, we’ll continue to work to refi ne what Microsoft Offi ce stands for—a system of integrated and easy-to-use products that enable information work. We want to maintain the positive brand associations we have today while building a deeper emotional connection with our customers.
For the Microsoft Offi ce “12” release, we have refreshed the Microsoft Offi ce brand identity to generate excitement about the new release and align more closely with the look and feel of our products, while continuing to build equity in some core visuals we’ve invested in for several years: arc, color blend, etc. In addition, some new visual elements have been added to increase excitement, add depth, and better defi ne the Microsoft Offi ce system moving forward.
As Microsoft Offi ce continues to innovate and evolve, it is essential to maintain visual consistency and quality throughout all brand impressions. These guidelines have been created to help you use the visual elements that make up the brand consistently and appropriately in all media and all marketing communications made for the Microsoft Offi ce “12” release.
Note that these updates do not affect materials you may continue to create for the 2003 release of Microsoft Offi ce. Those materials will continue to use the guidelines and elements posted on Brand Tools.
These guidelines are only for use in Offi ce “12” materials that will release on or after February 2006, including Beta 2 and launch readiness materials. You should use existing brand guidelines and visuals for any materials not related to the Offi ce “12” release, such as campaigns for the Connected Productivity and Offi ce Professional Solutions GTMs and sustained marketing efforts for the 2003 release.
Element Overview
This overview provides a snapshot of the elements that make up the Microsoft Offi ce visual identity. Each element has been strategically chosen for the way in which it helps defi ne and differentiate Microsoft Offi ce in the marketplace.
Brand signature
The horizontal version is shown here. The brand signature is comprised of the updated Microsoft Offi ce transformer symbol and Microsoft Offi ce logotype.
Fonts
The Microsoft Offi ce brand uses the Microsoft Segoe font family. For Microsoft Offi ce communications, we will use the light and regular weights of Segoe to highlight the open, approachable, and engaging
character of the brand.
Colors
Colors play an important role in our brand communications. Microsoft Offi ce uses a yellow-orange radial gradient as a mandatory element and key brand-design element. Other Microsoft colors may be used as secondary colors in Microsoft Offi ce materials.
Photography
Inspirational and engaging, Microsoft Offi ce photography is candid, authentic, inspiring, and expressive.
Graphic elements
These are the supporting design elements you should use when expressing the Microsoft Offi ce brand.
Microsoft Office arc
The new double arc is used to enhance the overall clean look of the layout while contributing energy, openness, and humanity to the brand.
3-D graphics
The new three dimensional graphics represent Microsoft Offi ce brand pillars and program capabilities.
These graphics can be used in addition to the arc and color blend to help add visual interest and depth.
Architectural line art
The new dynamic architectural line art may be layered to convey depth, perspective, and environment.
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