For over a decade now, Brian R Richards Ltd (BRR) has specialised in developing effective brand strategies for export brands, regional identities, small to medium-sized businesses and major corporates in Australasia, Asia and Europe. The companies have been as diverse as Holcim, the world’s second largest cement company, to niche New Zealand businesses such as Orca, Icebreaker, Obo and Fisher & Paykel Healthcare. Today Brian Richards works with a talented team, who share the same passion for creating high-performing brands. Together BRR offers a turnkey operation from vision distillation to market performance.
Central Otago Brand Identity Guidelines
FOREWORD: By virtue of the fact that you have this document in front of you, you are passionate about Central Otago. If you are a local, you are also a twin citizen: A citizen of New Zealand as well as a citizen of Central Otago. This document details a programme that defi nes what it means to be both. It defi nes our New Zealandness in a special way unique to Central Otago.