University of Wollongong Brand Guidelines

Published in PDF Brand Identity Guidelines Download Recommends

The University of Wollongong holds a strong position in the higher education sector.
In order to stay relevant and be a university of first choice, it needs to position itself as a contemporary and world-class institution.
To do this we need to make the most of every communication opportunity for our brand.
These are our brand guidelines.

Our brand is the unique promise we make and keep for our people, community, students and partners. What makes us uniquely UOW is our combination of grounded connectedness with an agenda of uncompromising excellence.
Grounded connectedness means staying in touch with the world around us - with emerging trends, changing dynamics and new influences. It means we’re not defined by physical locations - we’re an intricate network of meaningful local and global connections.
Uncompromising excellence means having an insatiable appetite for setting new benchmarks in everything we do. It means we’re never happy with half measures - we’re industry leaders.
Being both means owning a unique place in people’s hearts and minds. After all, we know we’re not only compared to other universities, we’re compared to other institutions and brands that people love. So we need to be extraordinary in our field, but also in the world too.

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