This guide introduces and explains the new visual identity for the EPCR Champions Cup Season 2015/16, illustrated with examples.
The new identity has been carefully designed to enhance the Champions Cup tournament¡¯s pre-eminent position within European Club Rugby, to complement the new EPCR brand identity and represent the brand values of both.
Welcome to the 2015/16 EPCR Champions Cup Brand Guide
This guide introduces and explains the new visual identity for the EPCR Champions Cup Season 2015/16, illustrated with examples.
The new identity has been carefully designed to enhance the Champions Cup tournament¡¯s pre-eminent position within European Club Rugby, to complement the new EPCR brand identity and represent the brand values of both.
This Season Identity should form the major part of any marketing, promotional and advertising campaigns and run through all of the season¡¯s branding, media and signage collateral.
Using this guide
This brand manual represents a best practice guide for the use of the EPCR Champions Cup Season Identity elements, which should be faithfully followed in order to ensure consistency and intellectual property protection.
The EPCR Champions Cup brand and the Season Identity are valuable assets and great care should be taken to understand and follow the guide recommendations and usage rules. Brand credibility can only be achieved and maintained if a consistent approach is adopted and followed for all applications.
The guide is divided into sections, which are indexed for quick reference and will help guide the user through the rules, preferences and best practice examples.
Contact details to help clarify any additional details and for final approval are provided at the end of this manual.
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