Maintaining a strong and recognizable brand is a key component to NIU’s success in student enrollment. We created this guide to make it easier for you to correctly and consistently represent the NIU brand when you develop new communications.
Please submit all print and digital communications to the Clearinghouse Review at go.niu.edu/clearinghouse at least three days before the communication is due. For more information, see page 64.
The importance of brand consistency
Maintaining a strong and recognizable brand is a key component to NIU’s success in student enrollment. We created this guide to make it easier for you to correctly and consistently represent the NIU brand when you develop new communications.
Please submit all print and digital communications to the Clearinghouse Review at go.niu.edu/clearinghouse at least three days before the communication is due. For more information, see page 64.
How to use this guide
Brand Basics — This section highlights the basic components of our brand, including value proposition, brand personality, brand narrative and tagline.
Brand Voice — This section covers what the NIU brand voice is, plus guidelines and examples to help you put the brand voice into practice.
Visual Elements and Marketing Templates — These sections provide concrete direction on how to use specific elements, such as logos, photography and typography.
Resources — This section includes Clearinghouse Review information and a list of resources to help you.
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