Columbia College’s brand is not just a logo or tagline to recruit prospective students. It is designed to be a consistent and accurate representation of Columbia College to all constituencies. The logo is a visual “trust mark” that embodies Columbia College’s promise about what will be achieved by all individuals who interact with the institution — in short, it is a graphic depiction of Columbia College’s reputation.
Columbia College’s brand is not just a logo or tagline to recruit prospective students. It is designed to be a consistent and accurate representation of Columbia College to all constituencies. The logo is a visual “trust mark” that embodies Columbia College’s promise about what will be achieved by all individuals who interact with the institution — in short, it is a graphic depiction of Columbia College’s reputation.
Through consistent use of the brand’s key elements, the Columbia College brand will become widely known and understood by key audiences, including: residential, evening, nationwide and online students; alumni; parents; faculty and staff; employers and the business sector; the local community; media; government representatives; religious communities; peer institutions; donors and friends; and all other groups that determine
the viability of Columbia College’s future.
A well-developed and clearly communicated brand can influence student preferences, weather crises more easily, build market share and instill a spirit of focus and confidence within an institution.
Brand development should not be considered solely the realm of the public relations, marketing or admissions offices, but a responsibility of every individual on campus. Consistent reinforcement of the brand promise and attributes by all individuals working for Columbia College can work wonders to establish and perpetuate an institutional reputation in a communication-oriented world.
A number of tools have been created for use in Columbia College’s brand identity process that can be implemented in a wide variety of ways. This document defines and illustrates the proper implementation of each tool as part of the brand portfolio.
Downloads:
Information
Created
Venerdì, 08 Settembre 2017 20:00
Changed
Giovedì, 30 Dicembre 1999 19:00
Version
Size
10.98 Mb
Created by
BrandEBook.com
Changed by
Downloads
2
License
Price