We believe that developing and delivering an effective RPS brand strategy can help us build our reputation, make us stand out from our competition and project our values. This will help us to attract the best clients, staff and investors in our business.
We believe that developing and delivering an effective RPS brand strategy can help us build our reputation, make us stand out from our competition and project our values. This will help us to attract the best clients, staff and investors in our business.
This guide is intended to portray and explain the key elements of the RPS brand itself, along with some of the thinking behind their development. Examples are provided of how the brand elements have been used to develop various pieces of corporate and brand communications.
As with all brands a key factor in their effectiveness is in their consistent use within the communications we generate and at our facilities and locations around the world.
EVOLUTION NOT REVOLUTION
The core of RPS’ brand thinking is built upon years of existing carefully considered ideas but from time to time we review these Brand Messages and graphics to try and reflect current changes in the Group, its structure, activities and also developments in the world in which we operate.
Our brand developments are typically carried out as a series of evolutionary steps rather than any major jumps. We try to make any new graphic devices compatible with existing communications to minimise the costs associated with replacement of obsolete material.
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Freitag, 29. September 2017 20:00
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Donnerstag, 30. Dezember 1999 19:00
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