The name Shawnee Srate Universiry is the public face and en1blen1 of your brand. This entire branding effort seeks to define and amplify what those three words truly stand for, what you aspire to be, and what you will communicate to the world.
The name Shawnee Srate Universiry is the public face and en1blen1 of your brand. This entire branding effort seeks to define and amplify what those three words truly stand for, what you aspire to be, and what you will communicate to the world.
The new Shawnee State logo plays a key role m 出is endeavor. It is clean, ,nodern, and collegiate. The design communicates a number of key attributes about Shawnee State. The collegiate feel of the logo tells students that this is an academically challenging university. And the graphic “S” that sits alongside the University’s name can intentionally be interpreted in a number of ways. On first glance, it can be seen as the letter “S” for Shawnee. But at second glance, an image of a river emerges. This allows Shawnee co subtly communicate that it sits on the shores of the Ohio River—giving the University a sense of place and tradition. The movement of the "S” as a river also gives the sense of the journey a student will experience at SSU. The”S” points up and forward to illustrate this journey as well as the forward focus of SSU as an institution.
Although the logo is very different from SSU’s former symbol, it also manages to achieve an almost natural progression that Stamats believes will resonate with prospective students, current students, faculty, staff, and alumni.
And equally important, the clean, crisp logo goes hand in hand with the Stand Out branding campaign that Shawnee State has begun to launch. The logo and the use of me words “Stand Out” both project a definitive, grounded brand that speaks of confidence, strength, and quality.
Consistent presentation of Shawnee State’s name using this artful logo will help the University stand out among its competitors. The logo transmits a sense of pride-of place, people, programs, and heritage—that will endure far into the future.
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30.09.2017 20:00
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