The packaging style guide is part of the Roche corporate identity guidelines. This styleguide describes the design of outer drug packaging, labels and blister packaging.

 

The objective for the new packaging design was to communicate information clearly and specifically highlight the name of a product and its dosage. Information on packaging needs to be obvious and rapidly understood to avoid any misinterpretation.

 

The new Roche packaging design fulfils both, clear visual guidance and the creation of a Roche packaging identity by a distinct, outstanding look. High quality packaging with a consistent look enhances confidence in Roche pharmaceuticals and strengthens its position in the market.