Consider it your compassto the Boy Scout brand.
Let’s set a course for success. Together we’ll find the best path to maintaining the Boy Scouts of America brand. For over 100 years, Scouting has been a symbol of adventure, excitement, and achievement. Providing once-in-a-lifetime experiences that prepare the next generation of boys for a lifetime of opportunity is serious business that couldn’t be more fun.
Rappelling a cliff. Shooting the rapids. Creating a one-sided, two-color recruitment flier. All can be a white-knuckle ride if you aren’t outfitted with the proper gear. Have no fear. Your Brand Identity Guide contains all the tools you need to craft messages that kids will want to hang on their bedroom walls. If trademarks, fonts, and usage standards are your camp kit, then our new national theme is the square knot securely holding the brand in place. So, Scout up. Because together we’re blazing a trail into the future.
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Lunedì, 11 Giugno 2012 05:46
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Giovedì, 30 Dicembre 1999 19:00
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