INTRODUCTION
These guidelines have been created to ensure that the Cloud brand image is consistently applied across a variety of media.
A company’s brand is an important asset but brand image is easily diluted by inconsistent application.
INTRODUCTION
These guidelines have been created to ensure that the Cloud brand image is consistently applied across a variety of media.
A company’s brand is an important asset but brand image is easily diluted by inconsistent application.
LOGO
The Cloud brand identity is primarily embodied by our logo and our strap line “Clearly better sound”.Over time a variety of slightly different versions of the logo have been developed.Whilst individually each of these variations had a sound reason behind their introduction the combined result can be confusing.
We have decided that the both the logo and the strap line should be retained in their basic format but the number of variations has been reduced.The rules for selecting the correct style are detailed in these guidelines along with the approved colour palettes.