Liquid has been involved in the development of the product from the very beginning, working collaboratively with Olive’s management team and with Scot Herbst  – the exceptionally talented industrial designer who is responsible for the O6HD’s unique form factor. Scot is currently designing products for Slice (another Liquid client) as well as CB2, and during his career he has also designed products for HP, Nike and other high visibility companies. Scot has done an excellent job of understanding the essential values of the brand and translating them into a product that is distinctive, elegant and highly functional. The O6HD is truly a unique product that breaks the mold of traditional stereo components and offers an innovative solution designed for people who value high quality design and audiophile level sound.

Olive was started in 2005 by Oliver Bergmann with the objective of creating products that provide all of the benefits of digital technology with none of its drawbacks. Although the iPod has revolutionized the way that music is consumed, it has also diluted the music experience due to the fact that compressed files do not capture the subtleties of sound that the artists intended. Dr. Bergmann, a music lover who is also an innovative technologist, saw this as an opportunity to offer people a better experience. Through Olive he develops highly sophisticated solutions that preserve the quality of sound, offer a very intuitive user experience, include storage for all of your music – all at a cost that is remarkably reasonable compared to other solutions of this quality level.

Alfredo Muccino has been collaborating with Oliver to craft the brand strategy and messaging, develop the industrial design language, and direct the creative execution of the brand identity and marketing materials – as a consequence, Olive is now recognized all over the world as the leader in its category. Just type digital music server on Google, or pick up magazines that range from Rolling Stone to Stereophile and you will find that critics rave about the brand. Even David Pogue from the NY Times is a big fan!

“The O6HD is the culmination of years of engineering and design. We are very, very proud of this new product because it offers an exceptional experience to people who are serious about music. From the aesthetic qualities to the purity of the sound, the O6HD is truly outstanding” said Oliver Bergmann, CEO and founder of Olive Media. “We would like to thank Alfredo Muccino and Liquid Agency for their help and support throughout the development process and the launch of our newest and most sophisticated system. They have been great partners!”.

For more information on Olive, check out their website: www.olive.us