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Why Standardize?
Our Strategic Plan 2015 calls for us to become a global university, educating students for the opportunities and challenges of the 21st century. How can a small school achieve such a big goal? By working together, integrated in everything we do, toward our common vision. One important way we work together is by representing St. Edward’s University with a unified and consistent visual identity.
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Castrol is proud to be an Offi cial Sponsor of UEFA EURO 2012™.
For Castrol, the association with football is a powerful one, strongly reinforcing the brand’s values and positioning.
Building on the huge successes of UEFA EURO 2008™ and the 2010 FIFA World Cup™, Castrol’s ongoing commitment to football provides a route to a mass football target audience that overlaps strongly with the brands 45 million customer and consumer base.
The contract set between Castrol and UEFA carries clear guidelines on how we can use our association with the UEFA EURO 2012™ event. The following guidelines show how to use the UEFA EURO 2012™ brand in Castrol’s communication materials. The Castrol look and feel remains the same as set out on the Castrol Brand Centre.
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Whether we like it or not, first impressions count.
To help control that impression among external audiences, brands are created to embody the positive spirit of a company and the nature of its business. Once that brand has been created, it needs to be carefully monitored and adhered to by all stakeholders within the company. Whatever the members of the company do - be it sending a letter, placing an advertisement, attending a meeting or telling a friend about what they do at work - a consistent message should be communicated and the same positive impression should be created.
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Every D&B publication – brochure, catalog or fact sheet – gives us an opportunity to express and reinforce our distinctive identity. It is a chance to remind our audiences of the people behind our brand, our values, and the promises we make to our customers.
D&B communications must be consistent to establish and reinforce awareness of our brand. But consistency doesn’t mean inflexibility. These guidelines provide a consistent framework for a wide variety of design solutions. All of our publications have different communication objectives, but each should also memorably enhance the D&B identity in our readers’ minds.
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