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This Visual Identity Manual is intended as a guide to bring consistency to the City’s visual communications. By standardizing its Visual Identity, the City of Thunder Bay will be able to increase public recognition of City services, reduce the cost of materials and avoid duplication of effort.
The City of Thunder Bay’s corporate identity has been designed to promote the City to its client groups, utilizing a strong, unified image. This identity was designed to fulfill a number of requirements:
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The origins of the Gisborne District Council brand are self evident. Nevertheless there is a story that it tells and a story to be told about it, especially concerning its form and colour.
The brand has an intimate connection to Te TairÄwhiti as a region and community. It is steeped in cultural heritage, a relevance that touches all corners of the cultural diversity, giving our place to live, work and play its very own unique character. TairÄwhiti – meaning – The coast (Tai) where the sun (rÄ) shines (whiti).
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The Australian Agency for International Development (AusAID) is the Australian Government agency responsible for managing Australia's overseas aid program. AusAID is an Executive Agency within the Foreign Affairs and Trade portfolio and reports to the Minister for Foreign Affairs.
The objective of the Australian aid program is to assist developing countries reduce poverty and achieve sustainable development, in line with Australia's national interest.
AusAID provides advice and support to the Minister for Foreign Affairs on development policy, and plans and coordinates poverty reduction activities in partnership with developing countries. AusAID leads and coordinates Australia's responses to humanitarian disasters and represents Australia in international development forums.
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In today’s highly competitive and overly marketed world, even universities and colleges are constantly competing for attention. Because of this barrage of messaging in the marketplace and the complexity of our institution, it is critical to our success that we speak with one
united voice.
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