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Effective and consistent implementation is the key to a successful brand identity program. Our new logo, the cornerstone of our brand’s visual identity, should be used with confidence, but also with care so that it retains its integrity and strength over time.
This quick reference document provides basic guidelines on some of the key practical issues connected with implementing the logo.
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Purpose of This Document
The Real brand consists not only of brand marks or logos but also the basic architecture of product and services names applied to various assets we own as a company. The purpose of this document is to provide a set of guidelines to help facilitate and inspire communications that build and maintain the Real brand we are striving to embrace.
A brand is only as strong as the consistency of the communication materials used to express it. Messages that deviate from the brand will be confusing to the audience and weaken the equity of the brand.
All design elements, including our marks, color, typography and messaging play an important role in supporting and reinforcing a consistent identity and visual style for Real. These brand standards have been developed to explain elements of Real's identity and provide guidelines for implementation and management. They help us:
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Before making a decision about The IIA’s brand, you should ask yourself one question: Who do I work for? The answer: internal auditors. This answer captures the true spirit of our brand. Knowing that you work for internal auditors first and foremost will help you as you create communication materials for The IIA.
Of course, this does not mean that you should not concern yourself with other stakeholders within our members’ organizations; it simply goes to the heart of what we are all about. In serving the needs of internal auditors, we also serve the needs of their respective organizations from the president, to the CAE, to the administrative assistant.
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The University is a place of knowledge, innovation and enterprise. We pride ourselves on these three tenets.
They underpin our strategies in learning and teaching, in research, and help us to engage with the business world.
That is why we have come to play a vital role in the region's economic and cultural development.
Our vision for higher education goes beyond opening minds and widening individual horizons.
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