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Castrol Auto Service was introduced to better integrate the Auto Service offer with Castrol and to strengthen the overall master brand.
Key benefits from using these guidelines include:
• Workshop will be differentiated and stand out in the fragmented market
• Standardised visual communications across all physical areas
• Easier identification of Castrol brand by consumers
• Consumers will be encouraged to find out more about our products, due to:
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Our corporate identity is the face and personality we project to the external community. It is as important as the products and services we provide. The reputation and recognition of the name “OneBlood” is an asset we must protect.
Every day thousands of people are made aware of our brand—whether it’s from seeing one of our buses, reading our printed materials, or interacting with one of our team members.
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This document sets out procedures and guidelines for all publicity surrounding Doncaster College and its partners.
Using our corporate identity, as advised in this guideline document will ensure that Doncaster College is promoted consistently and professionally at all times.
To ensure that all internal and external marketing materials are conforming to the guidelines they will need to be signed off by the Head of Marketing before proceeding.
If the guidelines set out in this document are not followed the publicity material will be immediately withdrawn by the Senior Management.
In addition, more guidelines on Marketing materials can be found in the Frequently Asked Questions in this document.
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Launched in 2004, SmartWay® is an EPA program that reduces transportation-related emissions by creating incentives to improve supply chain fuel efficiency.
Core Identity Elements SmartWay Brand Positioning Statement
The U.S. Environmental Protection Agency’s (EPA) SmartWay® brand represents cleaner and more efficient transportation options that reduce greenhouse gases and improve air quality.
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