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With every interaction, we make an impression. Whether it is a conversation, a smile, a sign or a community initiative, our decisions, our actions and our communications should convey what the Y stands for and the benefits we offer. The more intentional and consistent our interactions are, the more powerful our promise to strengthen community becomes.
We are well on our way to becoming an organization that not only has a familiar name, but also provides a consistent experience for everyone that encounters us. Together, we are shaping perception, further engaging members and participants, and increasing the support we need to carry out our promise.
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Welcome to the AgResearch Visual Identity Guidelines.
These standards describe how the visual identity and the brand architecture will be applied. They should be read in conjunction with the Brand Strategy.
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The following Graphic Standard Guidelines are a comprehensive resource for anyone designing, printing or producing communication materials for Plattsburgh State University of New York.
With your assistance, we can ensure that all communication from our institution is integrated and consistent – making each individual component, and our marketing efforts as a whole, stronger and more effective.
In the fall of 2002, the following graphic standards were established as part of a complete re-branding of our institution – including an updated logo, new typefaces and colors, and a new, modern personality for the brand. [Logo files are found on the CD included in these guidelines.] From the smallest newspaper ad to the largest collateral piece to the Web site, all Plattsburgh State University of New York communication materials must follow these standards.
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These guidelines describe the visual and verbal elements that represent Keele University’s corporate identity. This includes our name, logo and other elements such as colour, type and graphics.
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