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Our corporate identity is the face and personality we project to the external community. It is as important as the products and services we provide. The reputation and recognition of the name “OneBlood” is an asset we must protect.
Every day thousands of people are made aware of our brand—whether it’s from seeing one of our buses, reading our printed materials, or interacting with one of our team members.
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Castrol is proud to be an Offi cial Sponsor of UEFA EURO 2012™.
For Castrol, the association with football is a powerful one, strongly reinforcing the brand’s values and positioning.
Building on the huge successes of UEFA EURO 2008™ and the 2010 FIFA World Cup™, Castrol’s ongoing commitment to football provides a route to a mass football target audience that overlaps strongly with the brands 45 million customer and consumer base.
The contract set between Castrol and UEFA carries clear guidelines on how we can use our association with the UEFA EURO 2012™ event. The following guidelines show how to use the UEFA EURO 2012™ brand in Castrol’s communication materials. The Castrol look and feel remains the same as set out on the Castrol Brand Centre.
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Die starke Marke Südwestfalen
Südwestfalen ist Deutschlands „jüngste Region“. Erst Ende 2007 haben der Hochsauerlandkreis, der Märkische Kreis sowie die Kreise Olpe, Siegen-Wittgenstein und Soest – unterstützt
von den 59 Städten und Gemeinden – eine zielgerichtete Zusammenarbeit unter dem Dach Südwestfalen vereinbart. Der letzte weiße Fleck auf der nordrhein-westfälischen Regionenkarte
wurde damit gefüllt.
Die südwestfälischen Akteure haben in der Konstituierungsphase eine klare Vision entworfen: Die Region soll als erfolgreicher Wirtschaftsraum national und international profiliert werden. Wettbewerbsstärke und Innovationskraft sollen mit der starken Marke Südwestfalen unter Beweis gestellt werden.
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This guideline has been prepared to meet the following four things .
Everyone involved in communication of brand Toho University , promotion, design, a good understanding of that is written in these guidelines , please so that these can be realized .
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