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The LOGESTA corporate image has been designed to express our company’s personality and current situation. We want to be perceived in a way that positions us perfectly in the market, ahead of our competitors.
We need to know how to use the brand and understand the limits of its flexibility when doing our everyday tasks to build and project our identity.
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A brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images, fonts, color schemes and symbols.
It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers.
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ENERGY STAR is more than a label awarded for energy efficiency. It is a partnership among government, business, and consumers, united in the pursuit of a common goal—to protect our environment for future generations.
The ENERGY STAR program has been a resounding success over the last decade. Americans have purchased more than 1 billion ENERGY STAR qualified products and thousands of buildings have been improved. More than 7,000 businesses and organizations have become partners, and more than 40% of the American public recognizes the ENERGY STAR.
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Wichtige Hinweise zur ersten Version des Corporate Design Manuals
Die vorliegende Fassung ist die erste herausgegebene Version des neuen Corporate Design Manuals der Stadt Neumünster.
Sofern im Laufe der weiteren Entwicklung Änderungen an vorausgegangenen Definitionen erfolgen, wird der Anwender im Anhang dieses Manuals im Abschnitt Versionsgeschichte auf den betroffenen Abschnitt hingewiesen und über die Art der Änderung informiert.
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