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Freddy was confined to a hospital bed in his hometown in Kenya—he had a collapsed L4-L5 vertebrae which resulted in severe pain in his back and no mobility in his legs. With no access to appropriate medical care, Freddy had little hope and accepted that he probably only had a few weeks or months left to live.
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Like the Paralympic Movement itself, the Paralympic brand has evolved dynamically over the years. Adopted in 2003, the Paralympic Symbol – the three Agitos, from Latin meaning “I move” – symbolises constant motion, always moving forward and never giving up. And its circular character embodies the bringing together of athletes from all corners of the world.
Ultimately, we strive for the Paralympic Symbol to be universally recognised throughout the world as representing sporting excellence and the Paralympic values of courage, determination, inspiration and equality. I believe the IPC Brand Book is a milestone that will drive us forward in a fresh and exciting direction.
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BRAND CHARACTERISTICS
The Ocala/Marion County Chamber of Commerce brand encompasses a variety of dimensions. These characteristics are reflected in the signature of the organization, which includes line art depicting the
most important aspects of our community and the fundamental purposes of the organization. These icons represent date of inception, business networking, the equestrian community, and general industry.
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Effective and consistent implementation is the key to a successful brand identity program. Our new logo, the cornerstone of our brand’s visual identity, should be used with confidence, but also with care so that it retains its integrity and strength over time.
This quick reference document provides basic guidelines on some of the key practical issues connected with implementing the logo.
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