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We're different
No matter what, we always have our customers' backs. On top of making the best buses in the world, every employee delivers service that goes beyond the bus itself. It’s part of the reason we have the best employees in the world. And it’s why customers know we always have them in mind whenever we make a decision that may impact them. This is what separates us from the competition.
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The Czech company AVIA, founded in 1919, began as an aircraft and engine manufacturer. Aerospace technology is renowned for its high quality and precision – the DNA on which the current AVIA company is built.
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Use of the logo and graphic marks
The UEFA EURO 2012. brand manual can only be used by authorised parties who have been granted the necessary rights by UEFA. This brand manual outlines the graphic principles, the colours, the graphic arrangements, template solutions and the rules of association between the o!cial marks and logos.
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Keen’s development of the Laguna logo is an evolution of the current one. Laguna is a strong brand with a good reputation and this brand recognition needs to be maintained, so a radical departure from Laguna’s current logo is not recommended.
The letterform of the current logo, however, is very Thai. Laguna is expanding to other countries in the region, so this aspect needs to be redeveloped to cater to a wider market and make the brand look more international while maintaining an Asian essence.
By tweaking the logo we have made it more sophisticated and elevated its look to that of a premium brand.
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