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ExCeL London and The ADNEC GROUP tab have been given more space to breathe, they are now separate elements that work together. This gives the structure of the organisation more clarity and better hierarchy.
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BBSI’s brand identity is the face that we present to the world.
This document is a resource providing an overview of the BBSI brand: including a review of BBSI’s cultural drivers; specifications for the proper use of logos, typography, imagery, trademarks, and color; and guidelines for when and how to utilize certain tools to meet your marketing needs.
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What is a Brand?
A brand is a promise that should be easily understood through a simple idea you can place in the minds of your various stakeholders.
A Brand Promise should help to focus on the delivery of product and service experiences.
A brand helps you all work together towards the same ambition.
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This manual lists all necessary tools to use properly the TRRS Brand in all main scenarios. Developed and addressed to fullfill the needs of all people responsable of the right use in terms of Interpretation, articulation, communication and application of the Brand itself.
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