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As a Crown Corporation that strives to deliver safe, effective and efficient service in over 50 communities across the province, a key component to building customer trust and confidence is a professional brand that’s consistent across all BC Transit systems.
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Like the Paralympic Movement itself, the Paralympic brand has evolved dynamically over the years. Adopted in 2003, the Paralympic Symbol – the three Agitos, from Latin meaning “I move” – symbolises constant motion, always moving forward and never giving up. And its circular character embodies the bringing together of athletes from all corners of the world.
Ultimately, we strive for the Paralympic Symbol to be universally recognised throughout the world as representing sporting excellence and the Paralympic values of courage, determination, inspiration and equality. I believe the IPC Brand Book is a milestone that will drive us forward in a fresh and exciting direction.
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Since 1927, La-Z-Boy has expanded its product offering while remaining true to the elements of quality and innovation that began with its recliner roots. Today, La-Z-Boy Incorporated is a manufacturer, marketer and retailer of upholstery products and a marketer of imported or manufactured casegoods (wood) furniture products. Every member of the La-Z-Boy family of companies fits into our corporate goals and objectives. We have associated ourselves with companies that are compatible with our high standards of quality, management and stability.
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Castrol is proud to be an Offi cial Sponsor of UEFA EURO 2012™.
For Castrol, the association with football is a powerful one, strongly reinforcing the brand’s values and positioning.
Building on the huge successes of UEFA EURO 2008™ and the 2010 FIFA World Cup™, Castrol’s ongoing commitment to football provides a route to a mass football target audience that overlaps strongly with the brands 45 million customer and consumer base.
The contract set between Castrol and UEFA carries clear guidelines on how we can use our association with the UEFA EURO 2012™ event. The following guidelines show how to use the UEFA EURO 2012™ brand in Castrol’s communication materials. The Castrol look and feel remains the same as set out on the Castrol Brand Centre.
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