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This is the De Beer Refinish house style handbook. De Beer Refinish is a strategic brand of Valspar Corporation USA and is part of the Valspar Automotive division.
A house style handbook provides guidelines that can be of great use in developing communications.There will undoubtedly come a time when something needs to be developed in a unique shape or format. You will probably find the basic premises outlined in this handbook very helpful for this, too.
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The protection of the Brand and its consistent use in accordance with established standards is critical to maintaining the value of our Network and the Brand. As such, we appreciate your cooperation toward these efforts. In order for BHHS to maintain these standards, every affiliate is required to submit the following during the audit process:
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BRAND OVERVIEW
As our primary public face, the BC Hydro For Generations brand is concerned not only with the day-to-day business of meeting the needs of our customers, but also with communicating a highlevel and enduring vision for energy education, the environment, and our collective energy future.
While the Power Smart brand shares a great deal with its parent brand, its purpose is specific to providing helpful, pragmatic, and simple ways for meeting individual and collective energy conservation goals.
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It’s been a long day already and the brisk wind that nips at your neck seems to remind you of all the work that has yet to be done. But you had to make a run for it, those four walls were beginning to close in on you. Go for a walk, you thought; everyone needs a breather once in awhile, in fact, you deserve it.
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