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Welcome to the revised corporate identity guidelines for Durban University of Technology. This identity has been developed by staff and students of Workspace - Work Integrated Learning Design Studio in response to a strategic repositioning plan developed in 2011 and approved by Council in March 2012.
This identity is intended to provide a new platform on which we as TEAM DUT can collectively reposition how we present ourselves to our respective target markets.
This logo and visual identity has been designed to work in tandem with a modular design system, based on the square, with the idea of presenting a unified and single-minded visual voice across a wide range of uses and formats whilst retaining impact.
It is safe to add that no identity is ever complete and that we understand that brand building is an ongoing exercise, in which an identity is constantly being refined.
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Alberta’s corporate identity is a program that identifies the Government of Alberta’s facilities, programs and services. The program includes the Alberta Signature and the emblems of Alberta, including the province’s coat of arms and the flag.
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The story behind the logo
Countless companies, organizations, properties and events around the globe use a logo as a way to capture the essence and ideals of their brand, and the California Lottery? is no exception!This corporate logo was developed to convey what the Lottery is “all about.”
Well what is the Lottery all about, you might ask? The Lottery is about possibilities. Fun.Entertainment. Optimism. New starts. Getaway vacations. Or just getting away. The Lottery logo conveys all of these things. The logo is warm and inviting, and when consumers see it, we want them to smile. It has a distinctly “California” feel to it—a bright sun that the Golden State is known for, and a cool blue “L” that makes you think of blue skies or the ocean.
Accompanying the “Sunny L” image is “calottery” which is a simple and conversational way to identify the Lottery.
We encourage you to use this logo to proudly support and reinforce the Lottery name and brand. OK now let’s go on a road trip with the logo, using this guide as your map!
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A carefully managed and well-implemented brand identity program is essential to presenting a unique, strong and unified image to the world.
The guidelines outlined on the following pages are intended to ensure that the elements of Connecticut’s branding program are used correctly and consistently.
Along with examples of correct usage of the logo, typography, color palette and other elements, specific directions are included to guide the design and production of Connecticut’s tourism communications materials.
Accurate implementation of these brand identity elements will build equity in our brand and strengthen and unify our messages in marketing Connecticut tourism.
We encourage the tourism industry to implement these brand standards throughout all of their promotional materials.
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