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Wichtige Hinweise zur ersten Version des Corporate Design Manuals
Die vorliegende Fassung ist die erste herausgegebene Version des neuen Corporate Design Manuals der Stadt Neumünster.
Sofern im Laufe der weiteren Entwicklung Änderungen an vorausgegangenen Definitionen erfolgen, wird der Anwender im Anhang dieses Manuals im Abschnitt Versionsgeschichte auf den betroffenen Abschnitt hingewiesen und über die Art der Änderung informiert.
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The Royal Academy of Engineering promotes excellence in the science, art and practice of engineering. We are Britain’s national engineering academy as well as the fellowship of the country’s most eminent engineers.
These guidelines have been created to explain the Royal Academy of Engineering’s visual identity and how it should be used. They are intended for anybody who works with the organisation, whether you are commissioning, designing or delivering communication materials as a member of staff or an external agency.
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Brand Positioning
For all the people we serve, we want the positioning of UNMC—verbalized in the word vitality—to drive all expressions of the UNMC brand. When we present ourselves to people here in Nebraska, across the region, and around the world, we want to work collectively to have everyone know that the University of Nebraska Medical Center is a place that is:
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synonymous with vigorous good health and strength;
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alive with possibility and discovery;
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thriving and moving forward; and essential to the well-being of Nebraska.
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The National Institute for Clinical Excellence (NICE) has taken on the functions of the Health Development Agency. The new organisation, the National Institute for Health and Clinical Excellence, will keep the acronym NICE to ensure continuity and to maintain the instant recognition and credibility of the brand.
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