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The visual identity of Edith Cowan University (ECU) is an integral part of it’s image. The image of the University is expressed not only in the name, logo and colours of its stationery and signage, but also in all printed material concerning each of the campuses, in the buildings - their location, furnishings and maintenance, the rites of passage within faculties and departments, and the communications between students and graduates both on and off campus.
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We live in a business environment in which the public is overwhelmed by competing trade names and symbols.
A Corporate Identity Programme helps project a strong, consistent and easily-recognisable image of a company through all its written and visual communications.

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Everyone should have the same opportunity to engage with the Scottish Parliament. The Scottish Parliament recognises that delivering this means it has to anticipate the needs of all its users by making sure the information it produces is inclusive and accessible to everyone.
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The IRISS brand identity is unique. Our visual identity is one of the most important aspects of our brand. It shapes how people see us. It’s crucial that the brand appears correctly and consistently in every communication. These simple rules and guidelines need to be followed when using elements from the IRISS branding to ensure that we communicate consistently and speak the same visual language.
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