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What is a Brand?
A brand is a promise that should be easily understood through a simple idea you can place in the minds of your various stakeholders.
A Brand Promise should help to focus on the delivery of product and service experiences.
A brand helps you all work together towards the same ambition.
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A consistent brand promise that is understood and internalized within an organization is also better understood by external audiences. It becomes a rallying cry and a focal point to inform and inspire everyone connected to the brand. Integration and consistency maximize every opportunity to share our values, mission, and promise. Loyola University Chicago Brand and Graphic Standards provides a guide to everyone responsible for creating communications and marketing materials for the University. The goal of this document is to ensure that the University is represented consistently and optimally through all communications that we have with our many audiences, internal and external. It covers everything from use of logos and other images to tone and voice of our messages. We hope you find it helpful.
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Congratulations from all at the Aruba Marriott Resort. You’re about to embark on one of life’s great journeys. And where better to begin than on a palm-strewn tropical beach with waves gently lapping at your feet?
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Aria, Abington and Jefferson have come together because we share a common, mission-driven belief that by joining our clinically, academically and financially strong organizations we can:
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