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We are a family of specialists, who together can offer a unique but very valuable proposition to our global customers. Our shared values and ambition are symbolised in our group of logos, all based around the design of an ancient ‘seal’; which expresses our commitment to develop our businesses within specific values, following a very specific business model.
Our family of brands has been developed to unite us in our drive to achieve our objectives while encouraging us to develop our natural inclinations to be:
• Specialists: Our ability to innovate comes from our real understanding of the reservoir and the sectors in which we work.
• Club members: We welcome like-minded groups to join us; we embrace our differences, our multi-cultural nature and support the continued autonomy of the individual members. It is our club ethos that enables us to be flexible, respond quickly and adapt to the ever-changing environment.
• Independent: We are responsible for our success and our independence allows us to go further to meet the needs of our customers.
• Global: Our club provides each member with a platform for global growth, increased understanding of different markets and the ability to collaborate on designing solutions for our customers, wherever they are.
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Often it’s the most trying events that unite the greatest causes, bringing different groups with common goals to the same table.
With a collective voice and a united front, diverse organizations stand to create a movement far larger and more powerful than the sum of their separate parts.
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Students First: Innovate ESU is the title of ESU’s Strategic Plan, which incorporates some powerful ideas: Success, Innovation, Quality, Challenge, Opportunity, Community, Leadership, Partnership.
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THE PURPOSE OF BRAND CONSISTENCY
It is important that the EL DORADO brand identity is used consistently, however or wherever it is used. It is equally important that the identity is not allowed to drift or to become corrupted.
The most important element is the EL DORADO logo which is designed in a number of versions in order to ensure flexibility of use in different applications.
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