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This Tauranga City Council brand identity guide has been designed to present the latest guidelines and rules for the visual identity of the Tauranga City Council corporate logo and brand.
It is essential that the integrity of the Tauranga City Council corporate logo is maintained at all times. By using the logo, name, colours and type faces consistently in our communications and operations we will continue to build recognition of who we are and what we stand for.
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A corporate identity is established by the unified and consistent use of graphic standards. This guide provides general instructions for the application of the JM Eagle identity to a variety of media. The integrity of the JM Eagle identity depends on the strict adherence to these rules and guidelines by all JM Eagle employees and their vendors.
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Looks change as we mature and they reflect, to some degree, our experience and character. This evolution of appearance is as true for institutions as it is for individuals. As we approach our 50th anniversary year, we recognize the need for an appearance that reflects the stature, scope and uniqueness of The Graduate Center today. As a result, we have engaged in a rebranding exercise executed in collaboration with C&G Partners that has given us a new logo and accompanying visual vocabulary detailed in these Graphic Standards Guidelines.
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Why Software design guidelines?
IBM has historically been known as a computer hardware manufacturer. The market for IBM Software does not currently recognize that IBM is also the world’s largest producer of software.
The IBM Worldwide Software Image Guidelines are based on principles of world-class design and identity management. They reflect the results of customer and employee research and analysis, overall business direction and the goals of the marketing and image strategies.
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