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Looks change as we mature and they reflect, to some degree, our experience and character. This evolution of appearance is as true for institutions as it is for individuals. As we approach our 50th anniversary year, we recognize the need for an appearance that reflects the stature, scope and uniqueness of The Graduate Center today. As a result, we have engaged in a rebranding exercise executed in collaboration with C&G Partners that has given us a new logo and accompanying visual vocabulary detailed in these Graphic Standards Guidelines.
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It should be understood that a brand is only as strong as it appears to the outside world. Within this document, you’ll find guidelines regarding how to apply the dotFIT logo in a way that ensures consistent use. You’ll also find typographic and color guidelines that should be adhered to whenever possible.
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Most of us can identify hundreds of brands simply by their colour, graphic style or font. We only identify with a brand when it chimes with our own values, aspirations or beliefs..
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Every organization has a specific public identity — an identity formed in part by the look of its printed materials, TV appearance, web site, etc. Each element of communication contributes to the overall impression that people have of the organization.
When an organization’s identification program is a coordinated one, it projects a unified character that effectively reinforces all of its activities. The Half the Sky movement is cutting across platforms to ignite the change needed to put an end to the oppression of women and girls worldwide, which is the defining issue of our time.
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