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This Graphic Standards Book and CD has been created in order to define the character and appearance of the application of all printed materials, business communication, signs and promotional resources of the MVPEI Montenegro EU campaign me4eu-eu4me (ja za evropu - evropa za mene)
Please be advised to closely follow instructions given in the book in the implementation of promotional material, and in each order of this book disclose a copy of it to the responsible for the realization (design, prepress, print).
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All brands built perception and our brand is no different. The perception is built through numerous ways, when a customer experience your products through packaging, pricing after sales etc. which gives the customer a feeling of the brand. The brand image is a promise made and that must be kept at all times.
We build this perception through well design creatives, taglines and other marketing collateral which are consistent in nature. “Its like saying, its my brand these are the colors” This brand ideation manuals gives an comprehensive explanation about the whole process of detailing the logo, colours, office stationary & covering both print as well as digital media.
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This document supplies our recommendations for what to do and what not to do as you apply the new brand to your work and communications. These guidelines are in place to help you implement the brand consistently, and to project a unified vision, look, and feel.
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These guidelines set out to present the Ministry of Justice correctly.
Visual representations of the Ministry of Justice make a strong impression and consistency is vital if we are to convey a strong authoritative image and build our reputation. If we want people to understand us, to recognise the value of our work and trust us to do a good job, we need to make our communications clear and effective.
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