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Before making a decision about The IIA’s brand, you should ask yourself one question: Who do I work for? The answer: internal auditors. This answer captures the true spirit of our brand. Knowing that you work for internal auditors first and foremost will help you as you create communication materials for The IIA.
Of course, this does not mean that you should not concern yourself with other stakeholders within our members’ organizations; it simply goes to the heart of what we are all about. In serving the needs of internal auditors, we also serve the needs of their respective organizations from the president, to the CAE, to the administrative assistant.
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The United Nations Decade on Biodiversity (UNDB) logo depicts elements of biodiversity and the variety of ecosystem services it provides in support of human well-being. The inclusion of two human figures represents the vision of a future of life in harmony with nature, which is the slogan for the UNDB. The numbers represent the starting and ending years of the Decade.
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Often it’s the most trying events that unite the greatest causes, bringing different groups with common goals to the same table.
With a collective voice and a united front, diverse organizations stand to create a movement far larger and more powerful than the sum of their separate parts.
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The purpose of branding is to increase the visibility and understanding of the MRT professions among the public and healthcare colleagues by focusing on a simple message about what we provide, and keeping our look and feel consistent.
The key brand message is “The very image of care/L’imagerie au coeur de votre santé”. It describes how MRTs are the human connection between innovative technology and effective diagnosis and treatment. It also positions us as essential members of the healthcare team.
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