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These brand standards have been developed to establish and convey the George Bush residential Library and Museum's visual identity. They should be followed in all ublications and communications. By following these guidelines, operations throughout the Bush Library and Museum will support consistent presentation of our brand to the public.
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This Best Western Plus Brand Identity Manual – Asia (Printed Materials Only) gives you the information necessary to help you correctly use the Best Western Plus logo and the words “Best Western Plus”. Its purpose is to maintain Best Western Plus brand identity while allowing the hotel to express its individual personality.
This manual is an addendum to the Global Best Western Brand Identity Manual, which applies only to Best Western Plus properties in Asia and the Middle East.
Basic formats and designs presented in this manual cover PRINTED MATERIALS ONLY, from stationery to hotel brochures.
For other items (e.g. signage, courtesy vehicles, website branding etc), please refer to the existing Global Best Western Plus Brand Identity Manual.
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The Mersey Partnership (TMP) has responsibilities for leading and coordinating economic development, inward investment and tourism across the Liverpool City Region.
For our external customers we are Merseyside's sub regional partnership and the single Inward Investment Agency and the Official Tourist Board for the Liverpool City Region.
Our Values are teamwork, excellence, excitement, respect and enterprise and the aim of all of our communications is to reinforce these values.
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We're different
No matter what, we always have our customers' backs. On top of making the best buses in the world, every employee delivers service that goes beyond the bus itself. It’s part of the reason we have the best employees in the world. And it’s why customers know we always have them in mind whenever we make a decision that may impact them. This is what separates us from the competition.
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