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BRAND CHARACTERISTICS
The Ocala/Marion County Chamber of Commerce brand encompasses a variety of dimensions. These characteristics are reflected in the signature of the organization, which includes line art depicting the
most important aspects of our community and the fundamental purposes of the organization. These icons represent date of inception, business networking, the equestrian community, and general industry.
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Words to Live By is the foundation brand campaign for the Boy Scouts of America and is the primary identity for fund-raising, recruitment of volunteers and other adults, and similar high-level messaging needs.
Scouts Meet Here is the 2010 national recruitment campaign and is used to speak to prospective and existing Cub Scouts, Boy Scouts, and Venturers in a fun, friendly, and totally age-appropriate manner.
Beginning with Scouts Meet Here, the 2010 Campaign Identity Guidelines will introduce the details of both.
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This manual is an Adobe Acrobat 8.0 PDF file for viewing on Macintosh or Windows platforms. We recommend downloading the file and viewing it on your desktop. All entries on the contents page are linked to their respective pages. The complete file or its individual pages can also be printed on 8.5” x 11” paper, preferably using a color printer.
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A company’s visual corporate identity is most effective when it is applied consistently.
The purpose of this manual is to show you how to use all the parts of the new corporate identity correctly and to maximum effect.
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