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The aim is to organize a successful JCI World Congress in Brussels in 2011. To make this a reality, a lot of effective marketing communication efforts will need to take place in two phases. The BID phase supports the candidature position leading up to the election in November 2009. Once the election has taken place and the bid secured, the COC will start to market the Congress for its execution in November 2011.
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This guide has been created to ensure consistency and legibility when using ‘The Valleys’ visual identity system.
It is crucial that we use these basics consistently as even small variations may undermine the impact and integrity of the new Valleys brand. These guidelines have been produced to provide direction when working with our new visual identity system.
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A successful brand does not only speak about the product it sells, but also portrays the company, including the people that work for it and the values that guide their decisions and actions.
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In today’s global society countries compete with each other for the world’s attention, for people, for foreign investment and capital. Where people spend their holidays, where companies invest, which university scientists select for their research activities, or where major conferences are held – all these decisions affect the importance and the prosperity of a country. The way a country is perceived abroad is central for such decisions.
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