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Why a BRAND Standards MANUAL?
Our corporate colleagues have taught us the benefits of solid branding and marketing. By distinguishing themselves in a competitive marketplace, companies with similar products, such as IBM and Apple, hold distinct identities and gain customer loyalty. Associations also exist in a competitive market where unique benefits are hard to tell apart. By establishing a unique identity, we can capture the same loyalties.
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The CAF (Charities Aid Foundation) brand book is your key to the presentation of the CAF brand. It is designed to help everybody working within or with CAF to understand our brand, who we are, what we stand for and in part icular to guide those concerned in communicating our messages to the world at large.
What do we mean by the CAF brand?
It's the way in which we at CAF and our associated s e rvice lines are presented in a physical form to express our identity, purpose, values and personality:
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This is a guide to the basic elements that make up Skype. Have a read, it will help you get to know us a little better.
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Premiership Rugby is the organisation which represents the 12 professional Rugby Union clubs, who compete in the Premiership Rugby competition, the European Cup, the Anglo-Welsh Cup and the Premiership Rugby 7s Series.
Premiership Rugby’s main objectives are to:
• Build greater awareness of rugby union at elite club level
• Drive commercial revenues and attendances
• Ensure the long-term viability of its clubs and tournaments
• Create and implement on behalf of the clubs mid- and long-term strategies for the benefit of the club game
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