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With more than 20,000 Members and more than 117 Chapters all around the world, maintaining the International Coach Federation (ICF) brand can be a difficult task. Without your help, ICF would not be able to present a cohesive message. Consistent ICF logos, colors, fonts, and communications enable ICF to maintain a clear, recognizable and unified brand identity, both within the ICF community and with all of our constituency groups. This document provides guidelines for the articulation of the ICF brand so that together we can advocate for coaching in one strong, unified voice.
When one hears the word “brand” it is often thought of as a marketing tool to help sell a commercial product from a faceless corporation. On a college campus, the notion of branding the college is easy to dismiss because it seems to conflict with the mission focused on learning, creativity and academic freedom. However, branding is an important part of any organization that is representing itself to a variety of audiences – whether it’s a Fortune 500 company or a world-class university.
The Motability Scheme began in 1978 and since then it has changed the lives of almost 700,000 disabled people and their families in the UK.
By the mid 1970s almost every household in the country owned a car. But disabled people were missing out. As a result, many people were housebound for long periods and often dependent on others for their mobility.
Before the introduction of the Mobility Allowance in 1976, only disabled people who could drive themselves got any government help with personal transport. It was usually in the form of a small car provided to disabled couples, to people responsible for the sole care of a disabled child and to a category called “war disabled”. An allowance was paid to disabled people who actually owned a car. But most people were supplied with a small, blue, single-seat, three wheeled, motorised “invalid trike”, which was incapable of carrying passengers.
This guide introduces and explains the new visual identity for the EPCR Champions Cup Season 2015/16, illustrated with examples.
The new identity has been carefully designed to enhance the Champions Cup tournament¡¯s pre-eminent position within European Club Rugby, to complement the new EPCR brand identity and represent the brand values of both.