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Frisco ISD aims to achieve quality and consistency in visual messaging in order to build brand loyalty. The identity system in this document has been created to fulfill this purpose.
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THIS SPONSORSHIP IDENTITY IS FOUNDED ON THE CHEMISTRY THAT EXISTS BETWEEN OUR RIGOROUS APPROACH AND OUR PASSIONATE AMBITION. WE CALL IT DUALITY, AND IT GUIDES EVERYTHING WE DO.
Like a victorious football team, our success is built on the twin foundations of a painstakingly rigorous approach to work and an all-encompassing passion for winning. This combination of composed methodology and emotional drive brings a positive friction, like a spark of energy, which delivers the momentum to achieve a “winning performance”.
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The visual identity of Edith Cowan University (ECU) is an integral part of it’s image. The image of the University is expressed not only in the name, logo and colours of its stationery and signage, but also in all printed material concerning each of the campuses, in the buildings - their location, furnishings and maintenance, the rites of passage within faculties and departments, and the communications between students and graduates both on and off campus.
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Der Touring Club Schweiz (TCS) stärkt seit Oktober 2011 mit seiner Repositionierung und dem neuen Corporate Design seine Position im Schweizer Markt.
Der TCS verfolgt neu eine Dachmarkenstrategie, das heisst, alle Leistungen werden unter der Marke TCS geführt. Mit dem Markenversprechen «Als führende Mobilitätsgemeinschaft der Schweiz verpflichten wir uns, unseren Mitgliedern zu helfen, sorgenfrei unterwegs zu sein» positioniert sich der TCS nahe bei den Bedürfnissen seiner Mitglieder. Das neue Corporate Design setzt die Dachmarkenstrategie konsequent um. Es stellt sicher, dass der TCS sichtbarer und leichter wiedererkennbar wird.
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