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The brand “Golden”, as pure and precious originated from the word ‘Gold’. As we believe, Gold is one of the most purest and ancient ductile metal which could represent the “Golden” bakery with superiority and aesthetic value. The art of happiness occur when it’s homemade.
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Graphic standards for Johnson, Wales University (JWU) help maintain the highest levels of institutional identity. Proper application of these standards ensures that correspondence, marketing material, recruitment efforts, solicitations, program and policy information, advertising and other communications enhance and support the unique qualities and strengths of JWU as an educational organization. This guide provides approved methods and manner of using JWU logos, identifiers, tag lines and other visual elements. The standards and guidelines are applicable universitywide to all external and internal communications, including electronic media and Web sites.
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Welcome to the JWSeagon Brand Guidelines manual. We created this book so that all JWSeagon employees, partners and customers would have a clear set of guidelines for producing, programming, designing or writing anything related to JWSeagon. This consistency in communications is what good brand management is all about.
We are a dynamic organization, and accordingly, the identity guidelines are intended to be liberating rather than restricting. This manual covers basic guidelines and provides a range of examples from which we can extract the direction needed to accurately represent JWSeagon in any situation.
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The purpose of this book is to make it easier for you to speak about NEEA, write about NEEA, and to design compelling communications that express NEEA’s unique value.
To be successful, NEEA must have open and clear communication with its stakeholders — whether that be contractors, subcontractors, utility owners, government or public interest groups. We’d like everyone to understand NEEA’s mission, as well as our organization’s unique value and benefits. No matter who you are, whether you’re a NEEA staff, a Board member, or a “contractor,” you are, simply put, NEEA’s champions.
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