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HSBC’s brand identity, the unique associations that represent what the brand means to customers, employees, investors, and other constituencies, is derived from our values, culture, drives and vision:
Our cultural values – HSBC is an ethically-grounded, conservative, trustworthy builder of long-term customer relationships across the world.
Our basic drives – HSBC is a highly productive, cost-conscious, team-orientated, creative organization focused clearly on serving its customers.
Our vision – HSBC’s vision is to be the world’s leading financial services company.
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Mohammed Bin Rashid Al Maktoum is more than just a name. It is a set of values, attributes, and an inspiring spirit that unites the nation. It carries with it a promise from our leader: to bring hope to the world.
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The American Red Cross is one of the nation’s best-known and most-respected charities. Yet in today’s world, where the public is bombarded with information and calls for support, it’s more and more difficult to stand out and be remembered. Consequently, it’s more important than ever that we present our organization consistently.
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Design brings brands to life. Great design gives form, dimension, shape, colour and life to brands. It is a brand promise manifest, made real, tangible – and it’s valuable. It captures the imagination and connects at an emotional level.
Effective design is managed design. Consistent interpretation and expression of a brand’s identity ensures that whenever and wherever people interact with Train to Gain the experience they have matches the promise Train to Gain makes.
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