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Universities Week 2014 aims to make university research relevant to the general public.
A theme has been developed by the Universities Week partners as the foundation for the campaign: Discovery, invention and innovation in university research is meeting past, present and future challenges right on your doorstep.
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Established in 1987, Quest is a financially stable, global provider offering a broad and deep selection of products that target common IT challenges. And it’s not just what these products can do that’s helpful – it’s the fact that they do so many things that the platform vendors don’t provide. Our customers enjoy the simplicity of working with one vendor that’s here to stay and focused enough to address the most acute IT management pains. We’re a one-stop shop for less chaos, more productivity and big cost savings.
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Definition of Branding
Branding a city is not unlike branding any product, service, or corporation. A brand is the relationship between the customer and the product. A brand is a promise that delivers a relevant and distinctive value or a set of services.
Effective branding is executed with more than just a logo. Branding is the sum total of all the ways we communicate about the City of Roanoke. It includes:
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Introduction
When Winthrop gained university status in 1992, the occasion was marked by the unveiling of a new logo reflecting the institution’s distinctive qualities. Although the newness of being a university has faded, each time the Winthrop University logo appears, it remains a tangible reminder of the important role the university plays in the educational life of this region.
Frequently, the first contact people have with Winthrop is through a letter, publication or commemorative item bearing the university logo or through the Winthrop website. As symbols of Winthrop, any graphic images must be used appropriately in both printed and electronic publications to ensure that the institution is properly recognized and its reputation enhanced.
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