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A corporate identity is established by the unified and consistent use of graphic standards. This guide provides general instructions for the application of the JM Eagle identity to a variety of media. The integrity of the JM Eagle identity depends on the strict adherence to these rules and guidelines by all JM Eagle employees and their vendors.
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WELCOME to the CATHAY PACIFIC experience.
On September 24, 1946,
Cathay Pacific was founded in Hong Kong. With a deep commitment to our Hong Kong roots, we as one of Asia’s largest airline companies, continue to invest in Hong Kong’s aviation industry, establishing a name for Hong Kong as an international transportation hub.
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Your brand identity is an extremely valuable and important asset. Its use, distribution, and implementation must be carefully governed in order to maintain consistency in your brand communications, present a unified image, and build brand awareness.
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Brand Positioning
For all the people we serve, we want the positioning of UNMC—verbalized in the word vitality—to drive all expressions of the UNMC brand. When we present ourselves to people here in Nebraska, across the region, and around the world, we want to work collectively to have everyone know that the University of Nebraska Medical Center is a place that is:
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synonymous with vigorous good health and strength;
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alive with possibility and discovery;
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thriving and moving forward; and essential to the well-being of Nebraska.
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