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Communication and Visibility Manual for European Union External Actions
This manual has been designed to ensure that actions that are wholly or partially funded by the European Union (EU) though the Romania-Ukraine-Republic of Moldova Joint Operational Programme 2007-2013 incorporate information and communication activities designed to raise the awareness of specific or general audiences of the reasons for the action and the EU support for the action in the country or region concerned, as well as the results and the impact of this support.
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Our brand is more than our name or logo. It’s the way we look, act, and speak. Our brand is the essence of this institution. It explains what we’re all about. When we live up to our brand, everyone we reach out to—potential and current students, faculty and staff, alumni and friends, parents, and our community—has a clear picture of who we are and what we stand for. Better yet, they feel as if they can connect with us.
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Often it’s the most trying events that unite the greatest causes, bringing different groups with common goals to the same table.
With a collective voice and a united front, diverse organizations stand to create a movement far larger and more powerful than the sum of their separate parts.
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The purpose of this guide is to provide guidance and assistance when commissioning or producing visual communications materials for the Board, across all media, including all forms of print and screen-based delivery.
This document covers a wide range of applications, including stationery, literature, PowerPoint presentations, press advertising and email communications. We also offer guidance on the correct use of the board logo, and advice on the corporate colour scheme.
Also covered are design guidance on display materials, branding on promotional items and the commissioning and art direction of photography.
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