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Congratulations from all at the Aruba Marriott Resort. You’re about to embark on one of life’s great journeys. And where better to begin than on a palm-strewn tropical beach with waves gently lapping at your feet?
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The Asurion brand is our face to the world.
The Asurion brand is made up of 14,000 creative people working in unison to overcome real-life obstacles, a system that operates 24/7, speaks six languages, and works across any device, platform or provider.
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The brandbook gives a vision of what Kazan Universiade brand is, of its missions and positioning. It protects the brand from its subjective perception by experts of the organizations involved into the planning and delivery of the Games. It states main principles of how to create adequate and effective brand communications.
Part 1 of the book describes the brand platform of Kazan Universiade, its values, missions, key identity elements, positioning and general messages to its target groups.The channels and ways to transmit these messages are systemized.
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The IRISS brand identity is unique. Our visual identity is one of the most important aspects of our brand. It shapes how people see us. It’s crucial that the brand appears correctly and consistently in every communication. These simple rules and guidelines need to be followed when using elements from the IRISS branding to ensure that we communicate consistently and speak the same visual language.
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