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A distinctive new approach to the transport infrastructure of Edinburgh deserves a bold new look. A whole new brand platform has been developed for ‘Transport for Edinburgh’ which has a fresh, future-focused face to show the world.
In a world of 7 Billion people, every individualand organization has a unique role and special responsibility. Working together, incremental actions will create exponential results.
The goal when developing the JW Marriott Brand Voice system was to establish a cohesive brand that is recognized globally. At the same time, JW Marriott is a growing international brand that consists of over 45 distinct and unique properties across the world. Plus, the target guests desire a sense of place and a deep understanding of the destination. In order to give the properties an opportunity to reflect both the brand and the local area, the JW Marriott visual identity allows for property customization.
Consistency is the key to establishing, defining and reinforcing Hong Kong’s identity. To maintain its identity and integrity, Brand Hong Kong must be used according to certain specifications. These guidelines incorporate the design features of the Brand. They also include detailed information on colour, size and how to and how not to use the Brand.