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The University of Baltimore is a place of transformation, providing students with the opportunity to discover what they are capable of and the education to achieve it. This is a place for gaining knowledge, for exploration, growth, discovery, creativity and their real-life applications.
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Das wdr Design Manual ist kein Gestaltungshandbuch, das starr und schematisch die Platzierung von Schrift, Bild und Markenzeichen festlegt, sondern ein Hilfsmittel, das anhand konkreter Beispiele darstellt, wie durch überlegten Umgang mit den Gestaltungselementen des wdr Designs ein lebendiges, unverwechselbares und selbstbewusstes Unternehmensbild kommuniziert wird.
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We live in a business environment in which the public is overwhelmed by competing trade names and symbols.
A Corporate Identity Programme helps project a strong, consistent and easily-recognisable image of a company through all its written and visual communications.

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Life is unique as a church because we provide Christ-life discipleship in a relational setting to people from Gen X and Y who desire to live their faith—not just talk about it. Visually and in all creative efforts we want to establish a clean and uncluttered environment. The Life brand should represent freedom, clarity and organization with organic elements of expression such as an occasional brush stroke or hand-drawn line. Public-facing materials should never be dark, heavy or overly busy. All materials should be clear, concise and consistent with clean typesetting and plenty of room to breathe.
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