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Sehr geehrte Damen und Herren, liebe Kolleginnen und Kollegen,der Wettbewerb zwischen den Regionen Europas, beispielsweise um kluge Köpfe, Investitionen, Arbeitsplätze und Touristen, wird stetig größer. Wer einen guten Ruf hat, ist dabei klar im Vorteil! Und wer diesen guten Ruf erreichen will, muss zunächst einmal bekannt sein. Der Freistaat Thüringen ist nicht nur ein hoch attraktiver Investitionsstandort in Deutschland und Europa, sondern auch ein außergewöhnlich kulturvolles Land mit reicher Historie und wunderschönen Gegenden. In nahezu allen gesellschaftlichen Bereichen hat unser Land Spitzenpositionen in Deutschland erreicht oder kämpft um sie im Wettbewerb zu anderen Ländern.
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A strong visual identity is our key to creating the kind of brand that people recognize, remember and cherish. When we express the elements of our brand consistently, we help people identify us at a glance, and we deliver a powerful message about the kind of experience they can expect to have with us.
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We live in a business environment in which the public is overwhelmed by competing trade names and symbols.
A Corporate Identity Programme helps project a strong, consistent and easily-recognisable image of a company through all its written and visual communications.

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A fresh image
When the way a company sees itself changes, it follows that the visual corporate image must change too. URSA has changed. In future we shall be spotlighting not just product quality but also the quality of our services. Our new corporate image will evidence this, presenting us to our target customers as modern, reliable, competent, customer-orientated and self-assured.
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