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Purpose of This Document
The Real brand consists not only of brand marks or logos but also the basic architecture of product and services names applied to various assets we own as a company. The purpose of this document is to provide a set of guidelines to help facilitate and inspire communications that build and maintain the Real brand we are striving to embrace.
A brand is only as strong as the consistency of the communication materials used to express it. Messages that deviate from the brand will be confusing to the audience and weaken the equity of the brand.
All design elements, including our marks, color, typography and messaging play an important role in supporting and reinforcing a consistent identity and visual style for Real. These brand standards have been developed to explain elements of Real's identity and provide guidelines for implementation and management. They help us:
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Our corporate identity is the face and personality we project to the external community. It is as important as the products and services we provide. The reputation and recognition of the name “OneBlood” is an asset we must protect.
Every day thousands of people are made aware of our brand—whether it’s from seeing one of our buses, reading our printed materials, or interacting with one of our team members.
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Our Vision: A home for everyone. At World Housing, we’re all about impact. Through unique business partnerships, genuine transparency, and a brand built around hope instead of guilt, we’re re-instilling confidence in the impact of non-profits, building a community of generous world-changers and housing thousands of people in need.
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At Master Electric Company, Inc. we continue to establish our identity to reflect the essence of our brand and our company. Every day we strive to grow and further cement our brand in the minds of our current clients and our future clients.
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