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At GreatCall, everything starts with the needs of our customers so we provide easy-to-use mobile products, services and personal support that empower them to stay connected, confident and free to live life on their terms.
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We are glad to have you on board for EUROPEANMOBILITYWEEK, the Europe-wide awareness-raising campaign on sustainable urban mobility. Together, we will be able to further the cause of sustainable urban mobility!
The objective of this campaign is to achieve a positive behavioural change towards smarter, cleaner and more intelligent urban mobility. Participation in citizen-led initiatives at the local level during the week of 16-22 September represents the highlight of the campaign. But actions are not limited to one week in the year: in addition to local authorities, other organisations that promote sustainable urban mobility at any time during the year gain valuable visibility and support thanks to the MOBILITYACTIONS feature (see last chapter).
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The signage program for the M.V. Northern Expedition is intended to be a continuation of the directional and messaging standards developed for BC Ferries’ C-Class upgrade program. As with the signage system developed for the terminals, the system developed for the vessels will be designed particularly for first time or infrequent users.
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A carefully managed and well-implemented brand identity program is essential to presenting a unique, strong and unified image to the world.
The guidelines outlined on the following pages are intended to ensure that the elements of Connecticut’s branding program are used correctly and consistently.
Along with examples of correct usage of the logo, typography, color palette and other elements, specific directions are included to guide the design and production of Connecticut’s tourism communications materials.
Accurate implementation of these brand identity elements will build equity in our brand and strengthen and unify our messages in marketing Connecticut tourism.
We encourage the tourism industry to implement these brand standards throughout all of their promotional materials.
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