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Europe's state-of-the-art trade fair congress centre
Approximately 18,500 exhibitors, of which 21% come from outside Germany, 1.17 million visitors and 55 events each years: This represents the current success of Messe Stuttgart at the location of Stuttgart alone, where the company opens its doors under the motto "Key to markets" to Europe's state-of-the-art trade fair centre and congress center. The building complex, which has received numerous awards for its architecture, is located just three minutes by foot from Stuttgart Airport and thus offers optimal conditions for arrival and departure. With a hall turnover factor of 13 in 2011, the Stuttgart trade fair centre was once again one of the most occupied facilities of its kind in Germany.
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PURPOSE OF GUIDE
This guide is designed to help you in your use of Tyson Foods, Inc., logos and other Tyson Foods trademarks. It contains information regarding many of the areas in which our trademarks are used. Please use it as a reference tool.
THE BENEFITS OF STANDARDIZED COMMUNICATION OF THE TYSON BRAND
Everything counts because everything communicates. Our Tyson Foods, Inc., logo represents who we are to the outside world, and is our strongest tool in building a strong company brand image and equity.
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This section demonstrates how we use the essential building blocks for our branding: our logo (referred to as our brandmark) our fonts (typefaces) and our brand colours (also known as our colourways). It also shows how we strive for high standards with our photography and how we seek consistency in how we describe ourselves through our ‘tone of voice’.
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The brand “Golden”, as pure and precious originated from the word ‘Gold’. As we believe, Gold is one of the most purest and ancient ductile metal which could represent the “Golden” bakery with superiority and aesthetic value. The art of happiness occur when it’s homemade.
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