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A corporate identity is established by the unified and consistent use of graphic standards. This guide provides general instructions for the application of the JM Eagle identity to a variety of media. The integrity of the JM Eagle identity depends on the strict adherence to these rules and guidelines by all JM Eagle employees and their vendors.
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In 2012 the eyes of the world will be on Great Britain and the British have a lot to be proud of. The Great Exhibition 2012 will celebrate this – an event that will bring to life a unique national festival for Britain celebrating our history, culture and achievements.
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Our brand is really about two things: our personality and appearance. Most of the information in our brand guidelines is designed to help you make sure we present ourselves to the world in a consistent way – whether you are producing a brochure or a new business card, an exhibition stand or a hard hat. But it’s also useful to know something about the less tangible elements of our brand – the things that effectively constitute our brand personality.
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Kleintiere Schweiz ist seit 2007 der neue Name der über die Landesgrenzen hinaus bekannten Schweizerischen Gesellschaft für Kleintierzucht SGK. Der Verband Kleintiere Schweiz ist zugleich Dachorganisation der vier nachfolgend beschriebenen Fachverbände. Ihre Mitglieder sind in Sektionen, Klubs, Vereinigungen und/oder in Spezialvereinigungen organisiert und jeweils einem Kantonalverband angeschlossen. Klubs sind Zusammenschlüsse von Züchtern, die sich auf eine oder mehrere Rassen spezialisiert haben, während sich Personen mit fachverbandsspezifischen Aufgaben, z. B. Experten, zu Vereinigungen zusammenschliessen. Spezialvereinigungen wiederum sind Zusammenschlüsse von Personen mit fachverbandsübergreifenden Aufgaben wie Referenten, Fleischverwerter, Kochkursleiter oder dem Verband Kleintiere Schweiz nahe stehende Organisationen.
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