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The Zebra brand exemplifies our promise to empower our customers to know more about their business and make intelligent, informed decisions.
These Zebra Brand Guidelines have been created to provide visual consistency throughout brand communications across various media and applications. For any questions, please refer to the contact information on the last page.
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A brand and the subsequent experience encountered from the brand reflects the promise and personality of any successful organization. It’s what people think of whenever they experience the name MCPHD. The brand, or identity experience, is directly connected to MCPHD continuing to offer the finest in public health community services to every Marion County resident. One part of the identity experience is portrayed through the organization’s visual identity or logo. When used consistently in communication materials, the brand will ensure that relevant core messages reach the various MCPHD publics.
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As one of the most recognized and beloved charities in the world, The Salvation Army has a reputation to maintain and standards to uphold. These standards don’t just end with the way we conduct ourselves or the charitable services we provide. They extend to every form of communication that bears our name. Letters, business cards, signs, advertisements, forms, and countless other communication materials present an important, lasting image of The Salvation Army. They distinguish us in the minds of donors, strengthen our impact, and maximize the unified effect of The Salvation Army brand.
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Special Olympics competitions are the core of the movement, showcasing the athletic skills, courage and dignity of thousands of athletes with mental retardation from around the world.
Competitions—from the thousands of local events around the world to the Special Olympics World Games—offer an invaluable opportunity to raise the profile of Special Olympics and reinforce the movement’s visual identity.
Games logos, sports pictograms, print and electronic publications, and signage all come together to create a “Look of the Games” that helps provide an attractive, exciting atmosphere for the competition. The look of the Games also should support Special Olympics’ visual identity, helping creating recognition and awareness as the movement grows worldwide.
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