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Corporate brand identity guidelines are the corner stones for building a strong brand and image of a company. They are the foundation for a clear, consistent and coherent communication. These guidelines are intended to clarify and streamline the basic rules of designing with reproducing the Hanwha L&C | Surfaces brand and the primary product brands HanStone® Quartz and Hanex® Solid Surfaces along with their respective collection brand identities. In order to gain maximum benefit from these guidelines, they must be used consistently, as even minor variations will undermine and compromise their impact.
A distinctive new approach to the transport infrastructure of Edinburgh deserves a bold new look. A whole new brand platform has been developed for ‘Transport for Edinburgh’ which has a fresh, future-focused face to show the world.
The purpose of this style guide is not to restrict creativity, but to provide helpful guidelines to enable Sony staff, partners and suppliers to express the VAIO brand effectively across a wide range of applications and media. Some of these guidelines may be modified over time, and updated specifications will be published accordingly.
As one of the most recognized and beloved charities in the world, The Salvation Army has a reputation to maintain and standards to uphold. These standards don’t just end with the way we conduct ourselves or the charitable services we provide. They extend to every form of communication that bears our name. Letters, business cards, signs, advertisements, forms, and countless other communication materials present an important, lasting image of The Salvation Army. They distinguish us in the minds of donors, strengthen our impact, and maximize the unified effect of The Salvation Army brand.