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For over 136 years, PERRIER has enjoyed an international presence and prestige in more than 120 countries. Its sparkling water started gushing forth from the earth in southwestern France and soon became highly appreciated before being captured in the now famous little green bottle.
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The name Shawnee Srate Universiry is the public face and en1blen1 of your brand. This entire branding effort seeks to define and amplify what those three words truly stand for, what you aspire to be, and what you will communicate to the world.
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The goal when developing the JW Marriott Brand Voice system was to establish a cohesive brand that is recognized globally. At the same time, JW Marriott is a growing international brand that consists of over 45 distinct and unique properties across the world. Plus, the target guests desire a sense of place and a deep understanding of the destination. In order to give the properties an opportunity to reflect both the brand and the local area, the JW Marriott visual identity allows for property customization.
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ONE JEFFERSON
Imagine what nearly 13,000 Jeffersonians can do when they harness their passion, commitment, intelligence and innovation to achieve one goal: to reimagine health, health education and discovery to create unparalleled value. The possibilities are endless.
Our mission, vision and values provide the foundation all of us can build upon to create our future. We invite you to explore, create, envision and cultivate a new Jefferson—one that honors our history of medical and educational firsts, but moves us forward with a shared purpose and a new, contemporary look. Take a look through a new lens—one of innovation and amazement. Feel the sense of exploration and unity Jefferson will stand for. Share our pride in working with the most exceptional people found anywhere. And when we do it together, as one, the rest is history.
The Jefferson Brand Guidelines were created to help you better understand what the Jefferson brand stands for—who we are, what we value—and how that translates into our overall visual design.
This manual will review many of the new elements of our brand, but we must never forget it’s the people of Jefferson who are critical to fulfilling our brand promise. Our brand is the result of everything we do at Jefferson—from the way we speak, to the way we treat each other, our patients, students and visitors.
Moving forward, how we communicate will help us position this transformative brand to meet the challenges of a constantly changing marketplace.
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