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Like the Paralympic Movement itself, the Paralympic brand has evolved dynamically over the years. Adopted in 2003, the Paralympic Symbol – the three Agitos, from Latin meaning “I move” – symbolises constant motion, always moving forward and never giving up. And its circular character embodies the bringing together of athletes from all corners of the world.
Ultimately, we strive for the Paralympic Symbol to be universally recognised throughout the world as representing sporting excellence and the Paralympic values of courage, determination, inspiration and equality. I believe the IPC Brand Book is a milestone that will drive us forward in a fresh and exciting direction.
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La lucha contra el hambre es una lucha internacional que requiere una visión global y el trabajo coordinado de muchas mujeres y hombres en todos los rincones del planeta.
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CMU ranks among the Midwest’s leading private universities dedicated to fully preparing students through academic excellence, personal attention, critical thinking, knowledge access, career development and servant leadership. A CMU student does not settle for mediocrity, but “aspires” to academic excellence and social consciousness so that he or she is fully equipped to lead and serve in the local and global community.
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All commercial and corporate brands have a history of their own; some mythic and others legendary. From the ancient laws of Imperial Rome when the potters’ marks were regulated to ensure quality, to the explosion of branding seen in the twentieth century, the ideal of the value of brand has continued to taunt consumers and owners alike. For over 20 years, the Parkway interest in operating and developing quality private health care in Singapore grew in reputation and scale. With 1000 beds today and three quality hospitals whose reputations have aided Singapore’s own recognition as a regional medical hub, it seems like an opportune time to let birth the new brand.
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