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Great brand identities don’t just happen.
They aren’t just a nice logo, a catchy name or a memorable communication program.
Our brand identity began as a reflection of how we wanted to be perceived.
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Welcome to Essar Hypermart – a steel retail network that has revolutionised the steel business in India and created new business paradigms. Today, Essar Hypermart operates an ever-increasing pan-India network of over 85 Hypermarts and 300 Expressmarts, and has emerged as the preferred choice for steel buyers across the country.
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Edinburgh Napier University has come a long way from what many remember as the old polytechnic; growing into a vibrant and contemporary university. We have a great deal to offer our students, business clients, partners and other stakeholders, but not everyone has got that message yet. In an increasingly competitive higher education market, building a strong and distinctive brand identity is central to pursuing our corporate strategy and achieving our commercial goals.
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We believe that developing and delivering an effective RPS brand strategy can help us build our reputation, make us stand out from our competition and project our values. This will help us to attract the best clients, staff and investors in our business.
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