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TC 125th POSITIONING STATEMENT
As Teachers College prepares to celebrate the 125th anniversary of its founding, we are presented with a wonderful opportunity to tell the TC story – our rich history , our legacy of “firsts” and our positive impact on the community. Now is our time to reinvent ourselves by building on our strengths, embracing our distinctions and creating an institution that honors the past while transforming the future. We are celebrating a tradition for tomorrow.
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Our brand elements
These are the things that make up our basic brand. To provide flexibility, there aren’t many rules concerning their use, but those rules that do exist must be followed without deviation. It’s the only way we’ll be able to build our brand recognition.
Everything you put down should be there for a reason. Less is more! Never use anything for just decoration.
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The brandbook gives a vision of what Kazan Universiade brand is, of its missions and positioning. It protects the brand from its subjective perception by experts of the organizations involved into the planning and delivery of the Games. It states main principles of how to create adequate and effective brand communications.
Part 1 of the book describes the brand platform of Kazan Universiade, its values, missions, key identity elements, positioning and general messages to its target groups.The channels and ways to transmit these messages are systemized.
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With 75 years on the market, Wanda is synonymous with tradition and quality in automotive refinishing.
As a global product of AkzoNobel - Car Refinishes, Wanda needs a consistent corporate identity manual.
AkzoNobel, along with its distributors and importers, constantly promotes the brand.
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