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This is a guide to the basic elements that make up Skype. Have a read, it will help you get to know us a little better.
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A strong visual identity is our key to creating the kind of brand that people recognize, remember and cherish. When we express the elements of our brand consistently, we help people identify us at a glance, and we deliver a powerful message about the kind of experience they can expect to have with us.
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The Let’s Move Together campaign aims to engage individuals and communities in a conversation about arthritis and activate them to participate in the Arthritis Walk. The following brand guidelines outline the graphic standards for Let’s Move Together, as well as the essence of the campaign and how to best communicate it to key stakeholders.
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To be credible, a brand needs to be consistent not just in how it looks – but how it sounds. The tempo, emotions and values evoked by a brand’s look and feel must be consistent with the way it speaks and what it says. This includes both internal and external-facing material.
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